Binge-viewing

Why SVOD Services Are At Risk Of Being Downgraded by Consumers to Transactional VOD Posted on 08-04-2015
Research released late last week by Parks Associates, which revealed high levels of churn for many smaller SVOD services, reinforced for me that many of these services are at...
Survey: 87% of Binge-Viewers Watch 3 Series or Fewer At Once Posted on 07-07-2015
With binge-viewing becoming a mainstream activity, there’s more and more energy being devoted to understanding the behavior and how to profit from it. The latest comes from video optimizer Conviva,...
comScore: Millennials Spend 1/3 of Their TV Time Watching On Digital Platforms Posted on 10-14-2014
Underscoring the dramatic shifts occurring in millennials' TV viewing behavior, a new survey from comScore has found that millennials (18-34 year-olds) now use digital platforms for 1/3 of the time...