Millennials

Research: Millennials’ Viewing Preferences Are Shifting to SVOD Posted on 12-14-2017
Almost 75% of 18-34-year-olds use SVOD services at least once per week to watch movies and TV shows, with 40% watching daily, according to new research released by consulting firm...
Big Generational Divide Over Pay-TV Subscriptions Posted on 09-18-2017
Last Wednesday I shared research highlights from Adobe and Limelight showing how millennials and younger audiences are shifting their viewership to online sources. Later that day I noticed
Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...

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