Millennials
Latest Research Coverage (7 items)
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Research: Millennials’ Viewing Preferences Are Shifting to SVOD
Posted on 12-14-2017
Almost 75% of 18-34-year-olds use SVOD services at least once per week to watch movies and TV shows, with 40% watching daily, according to new research released by consulting firm...
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Big Generational Divide Over Pay-TV Subscriptions
Posted on 09-18-2017
Last Wednesday I shared research highlights from Adobe and Limelight showing how millennials and younger audiences are shifting their viewership to online sources. Later that day I noticed
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Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters
Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...
Research Around the Web (18 items)
- Millennials Aren't Shunning TV Sports Multichannel News - 10-31-2017
- Millennials mostly watch TV after it’s aired Recode - 09-09-2017
- Millennials More Likely to Stream, Less Likely to Avoid Ads Multichannel News - 03-02-2017
- TV Viewing Patterns Intensify, Ratings Erode Mediapost - 12-08-2016
- TDG: Satisfaction With SVOD Driving Millennials Away From Pay TV B&C - 09-20-2016
- TV Preferred By Millennials: VAB Study B&C - 07-25-2016
Download Reports (1 result)
Video Research Around the Web
- Time Spent Streaming Spiked 20% Worldwide This Past Weekend Bloomberg
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost
- Average U.S. Broadband Consumer's Monthly Data Use Surged 27% in 2019 to 340 GB Multichannel News
- Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix Variety
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News