Devices
Latest Research Coverage (55 items)
-
Research: Connected TVs Account for 50% of Video Ad Impressions
Posted on 10-02-2019
Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge...
-
Research: Streaming Hours Up 130% in Q2 ’19 as CTV Leads Again
Posted on 08-07-2019
Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth,...
-
Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads
Posted on 02-21-2019
Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER...
Research Around the Web (207 items)
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News - 07-25-2019
- Roku Commands 15% Of All Media Streaming Devices Mediapost - 06-26-2019
- Roku Soars After Reporting 68% Jump in Streaming Hours The Street - 01-07-2019
- Apple TV grows in popularity and passes more affordable Google & Roku options, data shows 9to5 Mac - 11-21-2018
- Magna: OTT Will Reach $2 Billion In 2018 AdExchanger - 09-20-2018
- Fire TV Users Queried Alexa Nearly Half a Billion Times Last Year Variety - 06-13-2018
Download Reports (8 results)
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter