Devices
Latest Research Coverage (61 items)
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Research: Connected TV Ad Impressions Share Settles Into 50% Range, For Now
Posted on 02-26-2020
Extreme Reach has released its Q4 and full year 2019 Video Benchmarks Report, finding, among other things, that connected TV (CTV) has settled into a range of approximately 50%...
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Research: Connected TVs Account for 50% of Video Ad Impressions
Posted on 10-02-2019
Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge...
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Research: Streaming Hours Up 130% in Q2 ’19 as CTV Leads Again
Posted on 08-07-2019
Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth,...
Research Around the Web (236 items)
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News - 01-16-2020
- Roku Claims 45% of U.S. Cord Cutters Use Its Ecosystem Multichannel News - 09-19-2019
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News - 07-25-2019
- Roku Commands 15% Of All Media Streaming Devices Mediapost - 06-26-2019
- Roku and Amazon Even in U.S. OTT Market: Research Company Multichannel News - 05-22-2019
- Roku Soars After Reporting 68% Jump in Streaming Hours The Street - 01-07-2019
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See all results »Video Research Around the Web
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost
- HBO NOW Streaming Data In Wake of COVID-19 HBO