Devices

Research: Connected TV Ad Impressions Share Settles Into 50% Range, For Now Posted on 02-26-2020
Extreme Reach has released its Q4 and full year 2019 Video Benchmarks Report, finding, among other things, that connected TV (CTV) has settled into a range of approximately 50%...
Research: Connected TVs Account for 50% of Video Ad Impressions Posted on 10-02-2019
Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge...
Research: Streaming Hours Up 130% in Q2 ’19 as CTV Leads Again Posted on 08-07-2019
Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth,...

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