Devices

Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads Posted on 02-21-2019
Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER...
Research: Roku Users Have Lower Pay-TV Subscription Levels Posted on 10-23-2018
The Diffusion Group has released new data showing that Roku users have the lowest levels of traditional pay-TV subscriptions and the highest level of cord-cutting. According to TDG, 64%...
FreeWheel: Connected TV and VOD Viewing Drive Over Half of All Premium Video Views Posted on 09-20-2018
Connected TV devices and set-top box VOD now account for 57% of all premium video views in the U.S. according to FreeWheel’s Q2 Video Monetization Report (VMR) released today. It...

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