Commerce

Research: 46% of People Who Watched a Branded Video on Social Media Then Made a Purchase Posted on 11-15-2016
Here’s an eye-opening data point: according to new research from Brightcove, 46% of respondents said they made a purchase as a result of watching a branded video on social...
Electronic Sell-Through of Movies in U.S. Reached Nearly $1.6 Billion in 2014 Posted on 01-06-2015
Digital purchases of movies in the U.S. boomed in 2014, to $1.55 billion, up 30% from $1.19 billion in 2013, according to new data from the Digital Entertainment Group....
Consumer Generated Video Product Reviews Power an Impressive 30% Revenue Bump in Test Program Posted on 10-24-2013
Score another win for the importance of authenticity in video: newly released data from EXPO shows that in a test program when consumer generated video product reviews were...