Posts for 'Jivox'

  • Jivox Updates Platform to Streamline Dynamic Ads and Marry Them to Programmatic

    Ad tech provider Jivox has announced a series of updates to its Jivox IQ platform, streamlining workflows for advertisers to create/deliver dynamic ads in programmatic environments. The end goal is for viewers to experience more personalized, relevant ads, based on data that will drive higher engagement. Jivox's founder and CEO Diaz Nesamoney recently briefed me on the updates.

    Jivox has redesigned its ad creation environment as Dynamic Ad Studio based on technology it calls "Dynamic Canvas." Instead of using code templates, the technology uses dynamic ad components so assets can be resized, depending on where the ads are delivered. This also reduces the ads' weight for improved loading.

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  • Survey: 75% of Advertisers Running Multi-Screen Campaigns

    A new survey by rich media ad provider Jivox has found that 75% of advertisers are running multi-screen ad campaigns, with 83% of the remainder planning to do so in 2014. The top reason for not currently running multi-screen campaigns, cited by 51% of respondents, was lack of technology. The survey included 130 executives at leading ad agencies.

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  • Jivox Raises $5.8 Million for Multi-Screen Interactive Video Ads

    Jivox, a multi-screen interactive ad technology provider, has raised a $5.8 million Series C financing. The round was led by Fortisure Ventures, with participation by Shah Capital and existing investors Opus Capital and Helion Advisors. Jivox intends to use the financing to grow its sales and marketing plus further build out its Jivox IQ video ad creation/management platform.

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  • Jivox Supports Content Marketing, Data Feeds in Updated Video Ad Platform

    Jivox has announced that its interactive video ad platform Jivox IQ now supports content marketing and data driven feeds, both of which can dynamically update ads in real-time. As Diaz Nesamoney explained to me, both are meant to deliver ads that are more timely and relevant to users, across different ad formats and on multiple devices.

    Diaz noted that content marketing, which has become a huge industry theme, blurs the line between ads and editorial. With Jivox's new content marketing features, advertisers are able to update their ads/content continuously while their campaigns are underway. The benefit is that ads can change without the traditional step of changing tags. These updated content streams work in 45+ different ad units, such as pre-rolls, display, mobile, etc. 

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  • Study: Agencies Frustrated with Rich Media Authoring for Video, Other Content Formats

    With more people accessing web content through smartphones and tablets, advertisers want to make sure rich media ads, including video, play nicely across all types of screens. But a survey released today by Jivox shows ad agencies are frustrated with producing rich media ads for an increasingly complex device universe.

    Jivox’s Q1 survey of more than 100 ad agencies (e.g. BBDO, Digitas, Mindshare, Starcom, Razorfish, MediaVest and others), released this morning, found 88% of respondents are “somewhat” or “very” stressed about authoring rich media ads that often include video elements. Another 15% don’t even try.

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  • Jivox Enables Video Ads on iPad Mini and iPhone 5

    Interactive video ad tech provider Jivox is announcing this morning that its platform can now deliver mobile ads on the iPad Mini and iPhone 5, without any additional work by publishers or agencies. Jivox uses a single ad tag that detects the type of device, browser and OS so that an appropriately sized ad is adaptively chosen and delivered. In addition, Jivox can detect which devices have higher quality Retina Display and will deliver high resolution ads to those.

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  • 3 Video Predictions for 2012: Jivox's Diaz Nesamoney

    Following are 3 video predictions for 2012 from Diaz Nesamoney, founder, president and CEO of Jivox, a platform for interactive video advertising from creative customization to campaign execution and analytics.

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  • Jivox Raises $8.2 Million to Fuel Interactive Video Ads

    Interactive video ad technology provider Jivox has raised an $8.2 million second round, led by Fortisure Ventures, with participation from existing investors. Diaz Nesamoney, Jivox's CEO and founder told me yesterday that the funds will be used to expand sales and marketing and further develop its technology platform.

    Jivox sees its differentiators as simplifying the process of creating interactive video ad across multiple devices for both in-banner (i.e. rich media) and in-stream (i.e. pre-roll, mid-roll, etc.) formats. Jivox also distinguishes itself with "BrandGage," its proprietary analytics platform that adds tags to all engagement opportunities in the ad and then maps them into a funnel to deliver higher ROIs. Diaz explained that click-through rates on Jivox ads can range from 2%-8%. He added that brands are demanding more social media integration in their ads, and the ability to serve and track user behavior across platforms and units has become very appealing.

    Jivox has raised almost $19 million to date. Campaigns using Jivox currently running include Showtime (for "Gold Rush"), Franklin Templeton and others.
     
  • Jivox Launches Cross-Platform Video Ad Capability

    (Friday update #2) Brands and agencies looking to use the same video ad across various platforms got a boost yesterday from Jivox, a video ad technology provider. As Jivox's CEO Diaz Nesamoney explained to me, brands/agencies can now either submit video to Jivox or they can use the company's tools in order to prepare the ad properly for multi-platform use. When an ad is to be delivered, Jivox detects the user's platform/device and sends a properly formatted and encoded ad in real-time. Importantly, Jivox's analytics provide insight into usage by platform/device, so brands/agencies can detect where the ad is working best. I view this as the first of many efforts by technology providers to simply the ad delivery process as platforms/devices proliferate.
     
  • Jivox Launches New Analytics Platform and Interactive Ad Unit

    Jivox, an online video ad technology and ad network is announcing a new analytics platform and interactive ad unit this morning that help move online video ad effectiveness beyond traditional ROI metrics like impressions and clicks. The analytics platform, dubbed "BrandGage" lets advertisers measure engagement actions in the ad that measure, in real-time, where the user's purchase intent lies. The new ad unit, Quattro, allows advertisers to include multiple engagement opportunities that tie to the different levels of purchase intent.

    Diaz Nesamoney, Jivox's CEO and founder walked me through an example of Quattro yesterday and how engagement is measured in BrandGage. In the mockup below, the user would be prompted to roll over the top of a standard-looking 300x250 rich media ad for the movie Alice in Wonderland and be presented with this panel. A range of interactive widgets is shown, such as watching more video, reading reviews, learning about show times/buying tickets, finding merchandise, downloading assets and sharing with friends. In addition the user can post to Facebook, Twitter, MySpace and see a scroll of relevant tweets.

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  • Video Ads Become More Engaging as Industry Grows

    Making video ads more engaging has become a key initiative for many online video ad companies. They're responding to agencies and advertisers searching for additional ways to generate an ROI from their online video ad campaigns and further flexibility in how they deliver their messages. The moves come amid strong growth across the industry. Companies that have introduced enhanced interactivity include:

    YuMe - introducing today the new "Triple Play" ad unit, which allows the advertiser to insert up to 3 calls to action (e.g. sign up for more info, watch more videos, etc.) after the video ends. YuMe's co-founder and president Jayant Kadambi told me that increasing choice for advertisers and agencies is a key goal. Separately, YuMe reported delivering 2.5 billion ads in Q4 '09, its strongest quarter to date, including an average of 30 million ads/day in Dec '09.

    Jivox - introducing today custom interactivity allowing advertisers and agencies the ability to add their own Flash and HTML applets so users can interact within the player itself (example here, roll over the "Experience BMW" to see the interactive options). Diaz Nesamoney, Jivox's President, CEO and founder also explained to me last week that while the company continues operating its own ad network, its fastest-growing segment in '09 was licensing its platform to media companies (e.g. Gannett, McClatchy, Meredith, etc.) who want to sell their own video ads. Revenues were up 600% in '09 with 3,000 new advertisers.

    Tremor Media - last week Tremor rolled out six new ad formats for enhanced interaction and engagement: Pre-roll Plus Overlay, vChoice Select, vChoice Rotator, Data Feed, Sequencer and In-Stream Live. The formats, which all use the company's Acudeo ad management platform, build on last June's introduction of its vChoice format. According to comScore's most recent Nov '09 numbers, Tremor was the largest video ad network with potential reach of 85 million viewers or 49.8% of the total U.S. viewing audience and actual reach of 20% of viewers.

    Innovid - launched the iRoll, interactive pre-roll ad unit, in '09, which can embed a mini-web site in the video ad itself. Innovid originally pursued product placement through the insertion of Flash objects, but CEO and co-founder Zvika Netter told me recently that, based on agency feedback, it has decided to focus on enhancing interactivity. Innovid is still early stage, but its profile is growing. For example, Netter was recently selected as one of Time magazine's eight "Tech Pioneers Who Will Change Your Life."

    ScanScout - Last but not least, in Oct '09 ScanScout unveiled its "Super Pre-Roll" unit, which also enhances interactivity within the ad itself (the Vaseline demo for a great example). Waikit Lau, ScanScout's co-founder and president told me that advertisers are drawn to the unit's superior click-through rates, which are up to 4.5 times higher than typical pre-roll ads.

    All of these moves show that in-stream video ads are continuing to evolve to provide more value and a better ROI to advertisers, while also delivering an improved experience to users. No doubt this contributed to the strong '09 that many online video ad executives have reported to me. With the ad climate improving and further engagement opportunities inevitable, there is plenty of reason to believe that spending in the medium will continue to grow.

    Note - if there are other initiatives you're aware of that I've missed, please leave a comment.

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  • Local Video Ad Space is Bustling with Innovation

    The ad business in general may be in the doldrums due to the economic downturn, but one space that's bustling with innovation is online video ads for local, small-to-medium (SMB) sized businesses.

    Local advertising has of course been around since the beginning of time. And even the idea of allowing local SMBs to create video ads is not a new concept; cable operators' local ad divisions have been doing this for years. What's relatively new in the local ad space are companies that allow a far higher degree of self-service video ad creation and campaign management by the client, online placements of their ads, and much improved analytics and ROI measurement capabilities vs. traditional cable TV.

    For some local merchants, engaging in this process will be overwhelming and they'll stick with the tried and true local options like newspaper, radio and yellow page listings. But I believe that for many others, who recognize that their customers are increasingly going online to find local merchants and understand that a video packs far higher emotional punch than a text ad, this new alternative will be highly compelling.

    There are multiple fairly well-funded players covering the local SMB video ad space, each with their own particular points of differentiation. They include Spot Runner, Spot Mixer, Jivox, Mixpo, PixelFish and others. Some like Spot Runner don't limit themselves to online distribution only, they're targeting TV as well. But the basics are relatively similar: a low-cost, often self-service ad creation process, a pretty well-defined way of targeting the intended audience through locally-oriented sites, and fairly flexible campaign/spending options. A persistent goal is to make it incredibly easy and cost-effective for local SMBs, who have most likely never done anything like this, to get up and running quickly.

    To get a better feel for this all works and how SMBs are benefitting, I recently spoke with both Jim Gustke, VP of Worldwide Marketing at Jivox and Stephen Condon, VP of Marketing at PixelFish. Jivox, which raised $10.5 million last summer, reported that it doubled its customer base in Q4 '08. Jim said a real differentiator for the company is its publishing network of 800 premium sites and 65 million monthly unique visitors. This allows it to offer advertisers improved targeting and analytics vs. competitors who can only promise placements on affiliated sites. Jivox video ads auto-play in a 300x250 window on the publisher's site with audio off until initiated by the user. Better still for the advertiser, Jivox only charges for ads when 100% of the video has been viewed, thereby providing a pay-for-performance value proposition as well.

    Jim said the most popular local categories include cosmetic surgeons, dentists, contractors, hospitality and legal. Demonstrating how active the category is, most of Jivox's new business has come through search. New advertisers pay as little as $250 to get started.

    Meanwhile, Stephen explained that PixelFish employs a more customized and channel-centric approach, getting 80% of its business through partners like YellowBook, Google TV and others who are interfacing directly with the SMBs. That means PixelFish overlaps a bit with TurnHere and other video production networks. When one of its partners generates an order, PixelFish taps into its network of videographers to shoot specific footage which is then centrally edited and produced for the client. Through online editing tools recently acquired from EyeSpot, the advertiser can make changes to the ad himself and continue to make updates to it as offers change.

    "Democratization" is a much-overused word, but here I think it really does apply. Even with local cable advertising, the cost of producing and running a TV ad has been prohibitive for many local merchants. These new companies are changing that, making video advertising accessible and affordable for the first time for broad swaths of local SMBs. Incumbents like local cable, newspapers and radio need to prepare themselves as the power of broadband and search-based marketing disrupt their status quo. I'm expecting this new crop of companies is going to drive a lot of change in this space.

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