Analysis for 'Jivox'
Monday, July 28, 2014, 9:57 PM ET|Posted by Will Richmond
A new survey by rich media ad provider Jivox has found that 75% of advertisers are running multi-screen ad campaigns, with 83% of the remainder planning to do so in 2014. The top reason for not currently running multi-screen campaigns, cited by 51% of respondents, was lack of technology. The survey included 130 executives at leading ad agencies.
Wednesday, March 6, 2013, 9:09 AM ET|Posted by Stewart Schley
With more people accessing web content through smartphones and tablets, advertisers want to make sure rich media ads, including video, play nicely across all types of screens. But a survey released today by Jivox shows ad agencies are frustrated with producing rich media ads for an increasingly complex device universe.
Jivox’s Q1 survey of more than 100 ad agencies (e.g. BBDO, Digitas, Mindshare, Starcom, Razorfish, MediaVest and others), released this morning, found 88% of respondents are “somewhat” or “very” stressed about authoring rich media ads that often include video elements. Another 15% don’t even try.
Video Research Around the Web
- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost