Analysis for 'Facebook'
Tuesday, August 21, 2018, 3:03 PM ET|
New research from The Diffusion Group highlights that usage and awareness of Facebook Watch is minimal, a year following its launch. TDG found that 50% of users haven’t heard of Watch and another 24% have heard of it but have never used it. Just 6% of Facebook users use Watch daily, with another 8% using it weekly.
The low usage and awareness are striking given that the Watch icon sits prominently at the bottom of the Facebook app, right alongside News Feed, friend requests and notifications. It also demonstrates how significantly different Watch is from the way Facebook users typically experience the service, via the News Feed and how difficult it’s proving for Facebook to migrate its users from News Feed.
Categories: Social Media
Thursday, January 18, 2018, 11:13 AM ET|
Earlier this week I wrote about how Facebook’s New Feed algorithm change is going to reduce video consumption, but now new research from Wochit reveals that publishers’ video views were already declining in the second half of 2017. This could reflect that algorithm tweaks were already underway prior to the announcement last week.
According to Wochit’s 2017 Social Performance Index Report, which analyzes 33,000 different videos created by nearly 300 publishers which appeared on over 500 Facebook pages in 2017, views per publisher video declined by 8% in Q3 ’17 and by 15% in Q4 ’17. These declines reversed the growth in views that occurred in the first half of the year.
Categories: Social Media
Tuesday, July 12, 2016, 1:15 PM ET|
Facebook is pouring lots of resources into video and according to a new report published by ad tech provider Mixpo this morning, the strategy appears to be bearing fruit. In its “State of Digital Advertising for Publishers” report, based on a survey and interviews with 263 digital publishing and advertising executives, Mixpo found that 50.2% of respondents had run video campaigns on Facebook, compared to 31.1% on YouTube. Twitter followed with 17%, then Instagram with 13.2% and all other social platforms were in single digits.
Tuesday, June 28, 2016, 5:46 PM ET|
Online video and YouTube specifically are playing big roles in the auto industry for prospective buyers and enthusiasts, according to new research from video ad tech provider Pixability. The company found that auto-related video views on YouTube increased 42% from 2014 to 2015. There are currently 244K auto-related channels on YouTube with 3.5 million videos that have driven 73 billion views. Searches for “car reviews” specifically on YouTube have outpaced the same searches on Google itself over the past 5 years.
Tuesday, February 3, 2015, 10:21 AM ET|
Super Bowl XLIX will go into the books as one of the most exciting ever, full of unexpected twists and turns, right up until the last few seconds of the game. Importantly, the Super Bowl experience continues to change, with streaming, extended online ad viewing and social sharing. Below I've rounded up the most relevant data I could find about these trends. If I've missed anything, please let me know.
Video Research Around the Web
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost
- Average U.S. Broadband Consumer's Monthly Data Use Surged 27% in 2019 to 340 GB Multichannel News
- Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix Variety
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News
- Peak TV Update: Scripted Originals Top 500 in 2019, FX Says The Hollywood Reporter