Analysis for 'nScreenMedia'

• VideoNuze Podcast #229: Cord-Cutters are Satisfied; TV Everywhere Lags

  Friday, May 30, 2014, 10:09 AM ET

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  Posted by Will Richmond

  I'm pleased to present the 229th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
  
  Earlier this week Colin's firm nScreenMedia released new research, finding among things, that cord-cutters are mostly satisfied without pay-TV service. Colin provides his take on the data, noting in particular that just 9% of respondents missed sports, which suggests cord-cutters are mostly self-selected non-sports fans.
  
  We also zero in on millennial cord-cutters and their attitudes. Both of us believe the data counters a quote from Time Warner CEO Jeff Bewkes this week related to millennials, that "Once they take the mattress and get it off the floor, that's when they subscribe to TV." That's been true in the past, but it will get a lot harder given the range of video choices now available.
  
  We then turn our attention to TV Everywhere and recent research showing that while it is valued by those who use it, adoption still remains relatively low. We dig into why this conundrum is likely to continue.
  
  
  
  Click here for previous podcasts
  
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  Categories: Cable TV Operators, Podcasts, Satellite, Telcos, TV Everywhere

  Companies: nScreenMedia, TV Everywhere, Viacom
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• Research: Cord-Cutters Mostly Satisfied Without Pay-TV Service

  Wednesday, May 28, 2014, 10:21 AM ET

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  Posted by Will Richmond

  New research from nScreenMedia (my weekly podcast partner Colin Dixon's firm), has found that among pay-TV cord-cutters, 37% said they were "extremely happy and will never go back to pay-TV," with another 47% saying they're "pretty happy with the decision." Conversely, 8% said they were "pretty unhappy with the decision" and 9% "hate it and wish they had the service again."
  
  The overwhelming lack of remorse suggests cord-cutters have been able to cobble together mostly adequate OTT substitutes to pay-TV.

  continue reading on VideoNuze iQ

   

  Categories: Cable TV Operators, Satellite, Telcos

  Companies: nScreenMedia
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