Analysis for 'Sporting News'
Tuesday, June 3, 2014, 8:16 AM ET|Posted by Will Richmond
The Internet has been a boon to sports fans, with the new "Know the Fan" report from Sporting News Media, Kantar Media Sports and SportBusiness Group revealing that approximately 2/3 of U.S. sports fans follow sports online. In particular, 38% of fans who watch sports video online cited live-streaming of games/events as their top activity (up from 33% in 2013), followed by short highlight clips (31%) and videos of sports news (27%).
Companies: Sporting News
Video Research Around the Web
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost
- YouTube is Responsible for 37% of All Mobile Internet Traffic Statista
- Netflix’s Cindy Holland Says Subscribers Watch an Average of Two Hours a Day Variety
- Hulu, YouTube Snare 3 Million Customers for Live TV Bloomberg