Posts for 'Vubiquity'

Vubiquity has announced AnyVU Cloud, a new cloud-based, multi-device video services platform providing both linear and on-demand content. In addition, the company has announced Akamai as its first partner, dubbing the combined solution "content-as-a-service." It is directed to existing pay-TV operators, content owners and OTT providers for a range of monetization models.

AnyVU Cloud is a milestone for Vubiquity in evolving from the traditional business of managing and delivering video primarily to set-top boxes for incumbent providers to operating in a far more complex landscape in which video is delivered over IP networks to multiple devices by multiple providers with widely varying business rules and monetization.

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I'm pleased to present the 219th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia, who was at the TV Connect conference this week in London. First, up, Colin shares some of what he heard from Francisco Varela, YouTube's global director of platform partnerships. Francisco talked about YouTube taking back development of their apps from Smart TV manufacturers so users can have more immersive experiences.

We then turn our attention to the settlement of the Google-Viacom litigation, over alleged copyright infringement by YouTube, dating to 2007. It's legitimate to ask if there was ultimately any point to the litigation. As I explain though, I agree that at a minimum the litigation accelerated the development of YouTube's Content ID system which has been very valuable to the entire ecosystem.

Last, we also discuss new research from Vubiquity which found that 58% of respondents said they're interested in downloading TV shows and movies included in their pay-TV subscription. This echoes my bullishness on TiVo Stream's download feature which I've found extremely useful.
 


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According to a new study by Vubiquity, 58% of consumers would like the ability to download to their tablets TV shows and movies that are included in their pay-TV subscriptions. Of these, 63% would be willing to pay $1 to $5 to stream or download content. Respondents who expressed interest in downloading already consume proportionately more content across all platforms.

Vubiquity believes a downloading feature offers a big opportunity for pay-TV operators to differentiate themselves. Coincidentally, Will wrote back in October, 2012 how he believed TiVo Stream's download feature was a killer app. In late 2012 Comcast introduced a similar feature for certain TV shows (there are rights issues involved in deploying this more broadly).

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Multiplatform video services provider Avail-TVN has rebranded itself as Vubiquity. Chief Marketing Officer Laurie Lawrence told me last week that the new branding is meant to convey that "no other company does more to make video available ubiquitously."

Vubiquity works with both content providers and service providers to prepare, deliver and monetize video across devices. It manages more than 28K hours of content/month from 340 different content providers that reaches over 75 million homes through 270 different service providers. Among the services Vubiquity provides are encoding, metadata management, dynamic ad insertion, linear channel delivery, TV Everywhere authentication, cloud-based delivery, data analytics and marketing.

For more on Vubiquity, see this video interview I did with CEO Ramu Potarazu at last year's Cable Show:

Watch the interview