Analysis for 'Unruly'
Thursday, June 4, 2015, 11:17 AM ET|Posted by Will Richmond
A new survey from Unruly reveals that 70% of U.S. advertisers have shifted a portion of their TV ad budgets to programmatic online video ads in the past 12 months (see graph below). In addition, 75% of U.S. advertisers said that programmatic will account for a share of their overall online video ad budget.
The data is based on a survey of 1,000 senior advertiser and agency executives, 500 each in the U.S. and U.K. from March, 2015. It is one of the strongest endorsements yet for the adoption of programmatic video advertising.
Wednesday, May 21, 2014, 6:29 PM ET|Posted by Will Richmond
Unruly has released new data from its Social Diffusion Curve, showing that, for the top 4,000 videos, 42% of total social sharing now occurs within 3 days of their launch, up from 25% a year ago. Social shares on the day following launch increased from 10% to 18% of total shares and within the first week increased from 37% to 65% of total.
Unruly noted that the acceleration of upfront sharing reinforces how important immediate post-launch activity is becoming to a branded video's overall online reach and impact.
Categories: Social Media
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