Analysis for 'World Cup'

• Sports Continues to be Shining Star of Online Video

  Tuesday, July 13, 2010, 9:36 AM ET

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  Posted by Will Richmond
  The final ESPN3.com and UnivisionFutbol.com streaming viewership numbers for the FIFA World Cup provide the latest evidence that sports are the shining star of the online video world for both free and paid viewing. Here's some sample data for recent free online sporting events:
  
  FIFA World Cup: ESPN3.com (7.4 million unique viewers, 15.7 million hours viewed), UnivisionFutbol.com (10 million hours viewed)
  
  2010 NCAA March Madness: CBSSports.com (8.3 million unique visits to MMOD video player, 11.7 million hours of video and audio)
  
  2009-2010 Sunday Night Football: NBCSports.com (2.2 million unique visits, 1M hours viewed, 29 minutes of average tune-in time)
  
  2008 Beijing Summer Olympics: NBCOlympics.com (70 million video streams, 10 million hours viewed, 27 minutes of average tune-in time)
  

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  Categories: Sports

  Companies: CBS, ESPN3, March Madness, NBC, Univision, World Cup