Analysis for 'Taboola'
Thursday, August 15, 2013, 10:29 AM ET|Posted by Will Richmond
Taboola and Kaltura have released the results of a poll taken during a recent webinar they conducted, in which attendees (content publishers and advertisers) were asked about their interest in using paid recommendations/native advertising to build their video viewership. The poll found that while 27% currently use paid recommendations/native advertising, 95% said they would "consider switching from marketing their videos using traditional advertising to paid recommendations/native advertising in the next few years."
(Note a couple of caveats here: the sample size was just 34 respondents, so the results are more directional than statistically significant. Also the webinar itself was focused on content recommendations, so presumably those attending were already interested in the topic.)
Thursday, November 10, 2011, 9:24 AM ET|Posted by Will RichmondTaboola's video recommendation widget is now placed on pages of content publisher web sites reaching over 64 million U.S. unique users per month, according to Quantcast data. Adam Singolda, Taboola's CEO explained that the 64 million amount means Taboola's exposure is ahead of the uniques at popular sites like Bing, Pandora and CNET, and just behind Twitter, Wikipedia and Amazon, again, according to Quantcast data (see chart below).
Video Research Around the Web
- Time Spent Streaming Spiked 20% Worldwide This Past Weekend Bloomberg
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost
- Average U.S. Broadband Consumer's Monthly Data Use Surged 27% in 2019 to 340 GB Multichannel News
- Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix Variety
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News