Analysis for 'Video Search'
Monday, April 14, 2014, 11:28 AM ET|
Late last week Google released research demonstrating the growing impact that YouTube and Google are having on TV show viewership and engagement. Per the chart below, Google found that for a sample of 100 broadcast and cable networks, TV-related activities on Google and YouTube for May-December 2013 were up sharply across 5 different metrics vs. the same period of 2013.
The biggest gainer was TV-related watch time on YouTube, which was up 65%, followed by TV-related engagement activities on YouTube (up 56%) and TV-related searches on YouTube (up 54%). The big driver of searches was mobile devices, which experienced a 100%+ growth rate year-over-year.
Categories: Video Search
Research: Nearly 2/3 of Pay-TV Viewers Know What They Want to Watch, Most Just Want Better Search ToolsMonday, October 21, 2013, 12:24 PM ET|
New research released today by Veveo reveals that nearly 2/3 of pay-TV viewers know what they want to watch "almost always" or "most of the time." In addition, almost 75% of them said they'd like better search capabilities from their pay-TV operator, a preference that dwarfed recommendations as an option, which was cited by less than 5% of respondents. Heavier TV viewers' preference for search was even stronger.
According to Sam Vasisht, Veveo's CMO, whom I spoke to last week, the findings underscore the extent to which search has become an integral part of everyday life for many consumers. The fact that search has become a positive online experience for many means that sub-optimal search tools provided by pay-TV operators becomes more glaringly obvious, leading to viewer frustration and lost revenue opportunities.
VideoNuze Podcast #168 - Akamai's New Cloud-Based Ad Insertion; Video Guides Improve With Dijit and FanhattanFriday, February 22, 2013, 9:28 AM ET|
I'm pleased to present the 168th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Today we start by discussing Akamai's new Ad Integration Services, which enables cloud-based video ad insertion, in partnership with mDialog.
This approach has multiple benefits including improving the user experience which extends view times. Colin notes that recent data from Conviva, for example, shows that a 1% increase in buffering results in 8 minutes of lost viewing time, which in turn means a loss of 2 ad breaks. Conviva estimates in 2012 this adds up to $2.2 billion in lost ad revenue globally, and by 2017, it could be $20 billion. Clearly improving the viewer experience has a significant payoff.
We then transition to talking about improvements in video discovery. Colin shares takeaways from his interview this week with Jeremy Toeman, CEO of Dijit (Next Guide), which recently acquired Miso. And I share observations on the new web version of Fanhattan, which launched in beta yesterday.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 50 seconds)
Friday, September 26, 2008, 7:27 AM ET|
A couple of days ago, Truveo, the big video search engine owned by AOL, released the results of an internal study which concluded that it provides the most comprehensive search results among 5 companies considered. Before you say, "Duh, Will, what else would you have expected Truveo to conclude?!" it's worth spending a few minutes considering the study's methodology, results and implications. Video search is an extremely strategic space, so all credible data has value.
When it comes to search, there are really two key criteria to judge quality - coverage and relevancy. A search engine can return a million results, but if none are relevant, it's pointless. Conversely, just one spot-on result and you'll rejoice, but you still may yearn for additional, relevant options (since video quality can vary, links may be broken, the user experience at certain sites may stink, etc.). So optimizing both coverage and relevancy must be the goal.
In Truveo's study, it has focused solely on coverage, having deemed relevancy too subjective to credibly measure. To quantify coverage from a competitive standpoint, it chose 4 other search engines, Blinkx, Microsoft Live Video Search, Google Video and Yahoo Video. This limited pool immediately begs the question how the many other video search companies not included would have fared. Truveo explained that the testing was very resource-intensive, so they needed to keep the competitive set relatively small.
To measure coverage, Truveo selected 100 top-ranked Alexa sites across 5 categories: news, sports, TV, music and movies. Then they found 10 representative videos from each and ran a query for those videos - using the exact title the site used - on each of the 5 search engines. Scoring was binary - a search engine got a 1 if they returned an accurate result for at least 5 of the 10 queries, a zero if they didn't. Final score from this process, Truveo 86, Blinkx 20, Microsoft Live Video Search 17, Google Video 3, and Yahoo 2.
Having reviewed the test's full methodology and spoken to a Truveo representative, I think for the most part their approach is pretty fair. An obvious limitation is that lots of video search engines (or web search engines like Google) weren't evaluated so the study is by no means conclusive. Further, only premium sites were included (i.e. no UGC, and actually very little indie video either), so one wonders how the results would have changed if sites like Break.com, Heavy and others were also tested. And then there's the small matter of YouTube, the market's 800 pound gorilla, not being included at all. Since for many users video search begins and ends with YouTube, its omission raises a question about just how reflective these results are of real-world user behavior.
Nonetheless, Truveo gets points in my book for shedding further light on a very confusing subject, and also constructing a relatively objective methodology that can be used by others (in fact Truveo is encouraging independent 3rd parties to undertake more testing of this kind).
Video search is one of the most intellectually challenging areas of the broadband video ecosystem, yet as Truveo asserts, there is surprisingly little evaluative data out there. From my standpoint, more data means more informed market participants and therefore continually improving user experiences. That benefits everyone in the broadband ecosystem.
What do you think? Post a comment now.
(Note, the complete methodology can be requested by emailing Josh Weinberg at jweinbergATtruveo.com)
Categories: Video Search
Video Research Around the Web
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