Analysis for 'Online Publishers'
Thursday, February 17, 2011, 9:42 AM ET|Posted by Will RichmondU.S. newspapers uploaded approximately 2.4 million videos in 2010, more than 3x the volume of the next-closest industry verticals of broadcast and online media, according to the latest "online video & the media industry" report from Brightcove and TubeMogul for Q4 '10. Newspapers uploaded 1.2 million titles in Q4 alone, a 147% increase in volume over Q3. The accelerating trend suggests newspapers are deepening their commitment to online video as a way of boosting online engagement and increasing ad revenue. The new data also seems to offset recent news that newspapers are reducing their involvement with online video.
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