Analysis for 'Advertising'

  • Research: Over 50% of Publishers Have Run Video Campaigns on Facebook vs. 31% on YouTube

    Facebook is pouring lots of resources into video and according to a new report published by ad tech provider Mixpo this morning, the strategy appears to be bearing fruit. In its “State of Digital Advertising for Publishers” report, based on a survey and interviews with 263 digital publishing and advertising executives, Mixpo found that 50.2% of respondents had run video campaigns on Facebook, compared to 31.1% on YouTube. Twitter followed with 17%, then Instagram with 13.2% and all other social platforms were in single digits.

    continue reading on VideoNuze iQ

     
  • Penthera full banner - 3-10-20
  • Pixability Research Highlights YouTube’s Growing Role in Auto Industry

    Online video and YouTube specifically are playing big roles in the auto industry for prospective buyers and enthusiasts, according to new research from video ad tech provider Pixability. The company found that auto-related video views on YouTube increased 42% from 2014 to 2015. There are currently 244K auto-related channels on YouTube with 3.5 million videos that have driven 73 billion views. Searches for “car reviews” specifically on YouTube have outpaced the same searches on Google itself over the past 5 years.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • IAB: Ad Spending on Original Online Video Up 114% in Past 2 Years

    New IAB research indicates that ad spending on original online video is up 114% in the past 2 years. The 360 advertiser and agency executive respondents said that their average original online video ad spending has increased from $2.1 million in 2014 to $4.5 million in 2016. Telecom is the vertical with the highest average spending in 2016 ($6.7 million), followed by Health and Beauty ($6.4 million).

    The research revealed that more than a third of advertisers’ online video budgets and 38% of their original video budgets will be allocated at the NewFronts, underscoring why online and established companies continue to invest in their presentations. 8 in 10 respondents (including both TV buyers and digital buyers) said that they increased their original online budgets due to NewFronts attendance.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • Videology: TV Data Gains As Targeting Source For Online Video Ad Campaigns

    Late last week Videology shared Q1 ’16 data from its platform, showing the continued convergence between TV and online video advertising. Videology found that 11% of video campaigns run through its platform used TV data segments to help target online video campaigns. As in the past, the most-used segment was current TV ad schedules, followed by sports viewers and competitors’ TV schedules.

    The use of TV audience data has been on an upswing over the past year plus according to Videology. In Q4 ’15, Videology reported that video campaigns using TV audience data had increased by 114% year-over-year. No doubt this was off a very small base as the whole concept of using TV viewing data is still relatively early stage.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • FreeWheel: Video Ad Views on Devices Surpass Desktop/Laptop for First Time

    In a sign of how extensively connected and mobile devices have proliferated, video ads viewed on them have surpassed video ads viewed via browsers on desktops and laptops for the first time, as measured by FreeWheel in its new Q4 ’15 Video Monetization Report.

    As seen in the graphic below, while desktops/laptops accounted for 40% of video ads views (up .1% vs. Q4 ’14), video ads viewed on connected TV devices accounted for 22% (up 76% YOY), with smartphones accounting for another 19% (up 92% YOY) and tablets at 9% (up 40% YOY). Combined, these devices account for 50% of ad views. FreeWheel also reported 10% of of ad views occurring on pay-TV operators’ set-top box VOD.

    continue reading on VideoNuze iQ

     
  • Penthera full banner - 3-10-20
  • TiVo Research Study Finds TV Ad Spending Cuts Lead to Lower Sales

    TV ad budgets are being diverted to many different types of digital spending these days, so it’s no surprise to see TV networks and their partners re-asserting the value of TV advertising, especially as the all-important upfronts approach.

    The latest evidence is a new study from TiVo Research, consulting firm 84.51 (part of The Kroger Co.), A+E Networks and Turner, which found that for every dollar decrease in TV ad spending, the reduction in sales was $3. The study looked at 15 consumer packaged goods brands which had reduced TV ad spending somewhere between 29% and 75%. The study then measured their sales performance for one or two quarters in the 2013-2014 period.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • Videology: Use of TV Audience Data to Target Video Ads Up 114%

    With audiences shifting seamlessly between screens, evidence that TV advertising and online video advertising are also converging is mounting. The latest is from Videology, which has released its Q4 ’15 U.S. Video Market At-A-Glance report, finding, among other things that online video campaigns using TV audience data for targeting increased by 114% year-over-year.

    The top segment used was advertisers’ current TV advertising schedules, followed by sports viewers, political show viewers, competitors’ TV schedule and daytime viewers.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth

    FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.

    Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • AOL Research: 91% of Media Buyers Adopt Programmatic Video Amid Major TV Budget Shifts

    AOL has released its 2015 U.S. State of the Video Industry report, finding, among other things, that 91% of media buyers surveyed said they’re now buying some of their online video ads programmatically, up from 53% in 2012. AOL found that 68% of advertisers have either brought programmatic video buying in-house or plan to next year. They’re doing so primarily to achieve greater buying efficiencies and because they’re skeptical of their agencies’ programmatic expertise.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Magid: In-Program Native Video Ads Outperform TV Ads

    Magid has released new research commissioned by Watchwith finding that in-program native video ads have higher levels of unaided ad recall and improved brand metrics vs. traditional TV ads.

    Watchwith recently unveiled the in-program native ad format which is an interactive overlay placed on a TV program streamed to a desktop, mobile device or connected TV. The ads can be contextually relevant to the underlying program itself using frame-by-frame metadata. Watchwith is positioning these ads as creating new, high-value inventory for TV networks to monetize their streamed TV programs.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • eMarketer: 65% of Online Video Ad Spending Will Be Via Programmatic By 2017

    According to eMarketer’s latest forecast, by 2017, programmatic will account for 65%, or $7.43 billion, of total online video ad spending of $11.4 billion.

    eMarketer has also increased it forecast of programmatic’s share of online video spending in 2015 and 2016. For 2015, eMarketer is now estimating 39%, or $2.91 billion, of online video advertising will be done programmatically (vs. the prior forecast of 28% or $2.18 billion). For 2016, eMarketer is now estimating 56%, or $5.37 billion, of online video advertising will be done programmatically (vs. the prior forecast of 40% or $3.84 billion).

    continue reading on VideoNuze iQ

     
  • Penthera full banner - 3-10-20
  • Innovid Survey Shows Media Buyer Priorities for Video Ads

    Innovid has released its Q3 2015 State of Interactivity Report, based on a survey of 200+ U.S. media buyers in August, which provides insights about their priorities and preferences. Per the chart below, over 92% of respondents said they’re currently buying pre-roll video ads, slightly ahead of display. Mobile video was fourth with 85% buying it. Further down in the eighth position was Interactive Video (61%) and in tenth position, connected TV (55%).

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • FreeWheel: Long-Form and Live Viewing Drove Video Ad Views in Q2 ’15

    FreeWheel has released its Q2 '15 Video Monetization Report, finding once again that long-form and live viewing drove the biggest increases in video ad views. Live viewing increased 146% vs. Q2 ’14 with long-form up 26% vs. Q2 ’14. Short-form again lagged, up just 16% year-over-year. Overall, ad views increased by 32% and video views increased by 25%, both vs. Q2 ’14.

    For broadcast and cable TV networks plus pay-TV operators (which FreeWheel calls “programmers”), 66% of their ad views in Q2 ’15 came from the combination of long-form (35%) and live (31%). As always, the biggest share of live viewing was sports at 78% (though that was down from 82% in Q1 ’15), distantly followed by news at 15%. For long-form, scripted drama had the highest share (42%), followed by reality (26%) and comedy (17%).

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Vdopia Reports Strong Programmatic Mobile Video Ad Growth

    Vdopia’s “Chocolate” programmatic mobile video marketplace, which launched last October, has experienced a 172% increase in ad spend from Q1 ’15 to Q2 ’15. Vdopia said that Chocolate served 12 billion mobile video ad auctions per month in Q2,  a 110% increase vs. Q1. Chocolate had a 97% increase from Q1 to Q2 in mobile web ad auctions and a 195% increase in mobile in-app ad auctions.

    continue reading

     
  • Penthera full banner - 3-10-20
  • Research: Outstream Video Ads Viewed Longer and More Effective Than Instream

    Watch an ad longer and all kinds of effectiveness measures should increase. That’s a pretty bankable assumption. But in a world where viewers are going to great lengths to avoid ads, just getting them seen and paid attention to have become huge challenges. For example, earlier this week a report from Adobe and PageFair estimated that publishers are now foregoing $22 billion per year due to increased use of ad blocking software.

    All of this has triggered a range of new video ad approaches to deliver improved monetization. One of them is “outstream” video ads, where the video ad plays outside of the video stream, instead running in a text article, newsfeed or slideshow, as opposed to instream (i.e. pre-roll, mid-roll or post-roll). I’ve been a fan of outstream ads for a while as I think they unlock lots of new premium inventory for publishers while balancing the viewer experience.

    continue reading on VideoNuze iQ

     
  • Penthera full banner - 3-10-20
  • Tremor Video: 7 Out of 10 Advertisers Now Buying Multi-Screen Campaigns

    Tremor Video released data gleaned from 40 billion ad calls in its premium video marketplace, finding, among other things, that 7 out of 10 advertisers are now buying multi-screen campaigns. That’s a bit higher than the 58% Videology reported for Q1 ’15 back in May based on its data.

    Both data points illustrate how aggressively advertisers are embracing both online video and mobile video advertising. Mobile in particular now accounts for 50% or more views on many popular sites, including YouTube, making a mobile component mandatory.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • Study: 77% of Advertisers Plan to Increase Video Ad Budgets in Next Two Years

    More affirmation that advertisers and agencies are shifting spending to video: a new Forrester survey has found that 77% of advertisers and 70% of agencies plan to increase their video ad spending in the next 2 years. In addition, 73% of media companies plan to offer more video inventory to meet demand.

    The data is based on a survey Forrester conducted of 529 executives at advertisers, agencies and media companies in 8 countries, including the U.S., for a report commissioned by Teads.

    continue reading on VideoNuze iQ

     
  • Penthera full banner - 3-10-20
  • Survey: 70% of U.S. Advertisers Have Shifted a Portion of Their TV Ad Budgets to Programmatic Video

    A new survey from Unruly reveals that 70% of U.S. advertisers have shifted a portion of their TV ad budgets to programmatic online video ads in the past 12 months (see graph below). In addition, 75% of U.S. advertisers said that programmatic will account for a share of their overall online video ad budget.

    The data is based on a survey of 1,000 senior advertiser and agency executives, 500 each in the U.S. and U.K. from March, 2015. It is one of the strongest endorsements yet for the adoption of programmatic video advertising.

    continue reading

     
  • Penthera full banner - 3-10-20
  • FreeWheel: TV Everywhere Viewing Triples in Q1 '15 Anchored By Live Sports

    FreeWheel has released its Q1 '15 Video Monetization Report, which reinforces many of the key trends seen in recent quarters. Of note, TV Everywhere viewing increased 328% vs. Q1 '14, now accounting for 57% of long-form content viewed. Once again, live content grew the fastest, up 140% year-over-year. Sports accounted for 82% of live ad views, basically flat from Q4 '14.

    Overall, FreeWheel found that video views grew 40% in Q1 '15 vs. Q1 '14, with ad views up 43%, the fastest growth since 2012.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Report: Mobile Video Ad Share Rises 5x In Q1 '15

    Mobile video advertising is red-hot. According to Opera Mediaworks' new State of Mobile Advertising report, mobile video ad impressions in its network rose to 12.8% of all its impressions in Q1 '15, up from just 2.5% of all its impressions in Q1 '14. Mobile video advertising is also much more profitable than other formats, accounting for 55% of revenue delivered to publishers in Opera's ad network.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18