Analysis for 'Viewability'

• Study: Video Ad Viewability Increased to 39% in Q4 '14

  Wednesday, February 4, 2015, 9:24 AM ET

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  Posted by Will Richmond

  Viewability of video ads increased from 30% in Q3 '14 to 39% in Q4 '14, according to a new report by Integral Ad Science, which measures media quality across hundreds of billions of impressions. Viewability is defined by the MRC standard of 50% of an ad's pixels in the viewable space of the browser page, for at least 2 continuous seconds.

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  Categories: Viewability

  Companies: Integral Ad Science

• Vindico: Share of Video Ads At TV Quality Increases to 45%

  Thursday, September 4, 2014, 5:03 PM ET

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  Posted by Will Richmond

  Vindico has released its Q2 '14 Adtricity rankings, with 45% of online video ad impressions receiving a grade of "A" or "B" up from 34% in its last rating in late 2013. "A" and "B" ratings are considered TV quality and are respectively defined by Vindico as "placed in high impact areas and excellently executed" and "often placed front and center, and generally well executed with minor deductions."

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  Categories: Advertising, Viewability

  Companies: Adtricity, Vindico