Analysis for 'DVR'

  • TiVo: 10 Broadcast TV Programs Missed Out On $88 Million in Ad Revenue Due to C3 Limitations

    TiVo Research has released data indicating that time-shifting by viewers of 10 broadcast TV primetime programs to between 4-7 days following their initial airing resulted in approximately $88 million in total lost ad revenue by their respective networks (see chart below).

    For these 10 programs, TiVo found that the 4-7 day period increased ratings between 4.1% ("American Idol") to 10.9% ("Modern Family"). Because "American Idol" had the highest average number of ads per episode (61), it had the highest level of lost ad revenue in the 4-7 day period for the full season ($14.4 million). Conversely, "The Good Wife," which had an average of 29 ads per episode, but had the second-lowest 4-7 day ratings increase, had the  lowest level of lost ad revenue ($3.6 million).

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  • VideoNuze Podcast #186 - 4K TV & HEVC Rollouts; DVR vs. SVOD; Curved TVs

    I'm pleased to present the 186th edition of the VideoNuze weekly podcast with my weekly partner Colin Dixon of nScreenMedia. Colin attended a CDN conference earlier this week first shares observations on the potential long-term rollout of 4K TV and HEVC, along with the deployment of Netflix's Open Connect CDN based on conversations with Netflix and Time Warner Cable.

    Next we turn to data from NPD earlier this week indicating that for watching TV shows, DVR usage is more than twice as popular as SVOD services like Netflix, Hulu Plus, Amazon, which I wrote about earlier this week. Colin caveats the data, noting that in SVOD-specific homes he believes the usage is stronger than NPD suggests.

    Lastly we touch on news that Samsung will be selling curved TVs, for $13K apiece. Colin and I are skeptics, to say the least.

    Listen in to learn more!

    Click here to listen to the podcast (16 minutes, 28 seconds)




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  • Watching TV Shows on DVR is More Than Twice as Popular as SVOD

    SVOD services like Netflix, Hulu Plus and Amazon Prime Instant Video are all the all the rage these days and a core part of their popularity is their ever-expanding library of TV series. No question, binge-viewing a TV season or series on an SVOD service is now one of life's little pleasures.

    In SVOD's wake, one technology that always seems to get overshadowed is the DVR. But, according to data from NPD, watching TV shows on DVRs is actually more than twice as popular as watching them on SVOD services like Netflix. When asked how they watched TV shows in Q1 '13, viewers cited DVR/TiVo 42%, and SVOD 16%. As seen in the chart below, DVR/TiVo was in third place, after linear viewing on the TV network itself.

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  • Hitting `Delete`: Motorola Survey Says Lots of DVR Video Never Gets to the Screen

    As DVR penetration and usage have steadily climbed, it has seemed inevitable that one day internal disks wouldn’t be able to keep up with the demand to store more and more video. Now, judging from Motorola Mobility’s latest Media Engagement Barometer, that day might be here.

    The study out today shows that even though one-third of U.S. TV viewing involves recorded programs, 41% of the video saved to DVRs never gets watched. Often, that’s because people have to delete stored programs to make room for new ones. 55% of U.S. DVR users said they’ve had to kill off recorded shows to add capacity for new programs, and 81% (women more so than men) said they’ve been frustrated over having to do so.

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