Latest Coverage

See All
  • Research: 3 Key Video Ad Metrics Show Stability in Q3 ’19

    Three key video ad metrics showed ongoing stability in Q3 ’19 according to Extreme Reach’s latest Video Benchmarks Report. Specifically, premium publishers (direct sellers of ad inventory) maintained 80% share of video ad impressions (compared to 82% and 83% in the prior 2 quarters), while media aggregators’ share was 20% (compared to 18% and 17% in the prior 2 quarters).

    Given this, it’s no surprise that 30-second spots, TV’s traditional workhorse unit, accounted for 66% of video ad volume in Q3 (comparable to 64% and 69% in prior 2 quarters). 15-second spots accounted for 32% of video ad volume (in line with 33% and 28% from prior 2 quarters).

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Research: 40% of Streaming Video Ads Failed to Play in Q3

    If you’ve ever waited for an ad to play while watching something online, only to have the ad never end up playing, you’re not alone. According to Conviva’s latest quarterly State of Streaming report, 39.6% of all streaming video ads completely failed to play in Q3 ’19. The vast majority, 35.7%, were ad start failures, with exits before the ad started comprising the remaining 3.9%. In addition, the average ad start time was 1.14 seconds and the ad buffering ratio was .77%.

    Ad failures and delays disrupt the user experience and cause abandonment, both harmful to ad-supported video businesses. As Conviva points out, ad-supported video is already an important business model, and will further grow as viewers cap the number of ad-free streaming services they subscribe to.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Research: 63% of Viewers Say Their Favorite Show Comes From An Online Source

    A new survey from Hub Entertainment Research found that 63% of respondents identified “online” as the main source of their favorite TV show, vs. 35% who said it is their pay-TV set-top box. The 28 point gap is a big jump from the 2018 survey which found a 56%-44% divide in favor of online.

    No surprise, within online, Netflix is by far the number one source of respondents’ favorite shows. Netflix was identified  by 34% of respondents, followed by 10% for Amazon Prime Video, 8% for Hulu and 4% for “other online.”

    Hub didn’t provide an age breakout for any of the above data, but a separate study released today by Common Sense Media found that for 8-12 year olds, YouTube is by far the most used video service (53%), with Netflix next (27%) and YouTube Kids (7%), Amazon Prime Video (3%) and Hulu (2%) following. An interesting article in today’s WSJ helps explain the appeal of YouTube to teens.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Research: Connected TVs Account for 50% of Video Ad Impressions

    Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge ad server. That was up just a bit from Q1 ’19, but up significantly from Q2 ’18 when CTV accounted for 38% of ad impressions. Other devices’ video ad impressions shares dropped year over year: Mobile from 31% to 25%, Desktop from 23% to 16% and Tablet from 9% to 6%. Unclassified took a small percentage as well.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Research: Streaming Services Linked to Cord-Cutting

    Streaming services have long been linked to cord-cutting, and new research from Manatt and Vorhaus Advisors provides another window into the relationship.  Among those likely to cut the cord in the next year, nearly half (44%) said that after doing so they would rely on SVOD services like Netflix or Hulu.

    And when asked their reasons for going without pay-TV service, “too expensive’ topped the list of reasons cited (as expected) with 47%, followed by “I don’t watch enough TV to make it worth it” (30%). But then the next 3 reasons all relate to the strength of streaming services: “I am satisfied with online streaming options on my TV,” (24%) “I have enough entertainment options on the Internet” (23%) and I can watch the TV shows and movies I like on the Internet” (21%).

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Video Ad Spending Stays Strong on Social, With CTV Gaining

    Video ad spending remains strong on the biggest social platforms, while connected TVs are gaining, according to a new Pixability survey of ad agency executives. 90% of agencies are running video ad campaigns on Facebook, followed by 88% on YouTube and Instagram. Hulu was fourth with 80%. Roku was at 58%, ahead of Twitter (42%) and Snapchat (36%). Amazon Fire TV lagged at 27%. Linear TV is used by 76% of ad executives surveyed.

    All platforms look poised for continued success with 63% of agency executives saying they’ll increase video ad spending in 2020 by 1-10%, and another 20% saying they'll increase spending by over 10%.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Research: Streaming Hours Up 130% in Q2 ’19 as CTV Leads Again

    Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth, followed by mobile (up 109%) and PC (up 75%). CTVs also led with 28.8 minutes of watch time per play, followed by PC with 15.1 minutes and mobile with 12 minutes.

    Overall, CTVs accounted for 54% of all viewing hours in Q2 ’19, followed by mobile (23%), PC (14%) and others (8%). Roku continues to dominate the CTV category, with 43% of time viewing. Fire TV was a distant second at 18%, followed by Apple TV at 10% and Xbox at 9%.  Roku also had the highest year-over-year growth rate in viewing hours, at 173%, with Fire TV next at 145%, and then Apple TV at 129%.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads

    Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER research is the first I’ve seen that highlights how CTVs are actually helping 30-second ads gain share of impressions vs. ads of other durations. This is a critical development as it helps re-energize TV advertising’s traditional workhorse unit that has been under pressure from all corners.

    First, CTV’s share of video ad impressions jumped to 38% in 2018, up from 16% in 2017. CTV video ads are benefiting from a perfect storm: rapid device adoption, launch of numerous apps by premium content providers, emphasis on ad-supported business models with the exception of a few SVOD or hybrid stalwarts (e.g. Netflix, Amazon, etc.) and heavy investment in CTV ad tech stacks. All of this is leading ad buyers to rapidly embrace CTV as a must-have in their campaigns. (And by the way as just one indicator of how accessible CTVs have become, I just noticed that Amazon is selling its Toshiba Fire TV 32-inch model for just $100 today only. Yes, you read that right.)

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
« Previous | Next »