• VideoNuze Report Podcast #120 - Nielsen's Q3 '11 Cross-Platform Report

    I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 120th edition of the VideoNuze Report podcast, for Feb. 10, 2012. In this week's podcast we discuss Nielsen's new Cross-Platform Report for Q3 2011 and its implications for the broader TV industry.

    Among the key findings in the report are that pay-TV households dropped slightly overall from Q3 '10 to Q3 '11, with cable homes decreasing to the benefit of telco and satellite. This has been happening for years as newer providers enter the market with aggressive offers. Nielsen also found that the number of "broadcast-only" with broadband homes increased significantly. In addition, a NY Times analysis of Nielsen data found that for viewers in the 12-34 age range, TV viewership per day decreased from Q3 '10 to Q3 '11 by six to nine minutes per day.

    This and other Nielsen data underscore what we all know intuitively and from our personal experiences and anecdotes: individual behaviors are changing as new video alternatives and other choices for how we spend time (e.g. social media, video games, etc.) have exploded. All of this contributes to changing perceptions of pay-TV's value. Beyond Nielsen, Colin cites TDG's own data about Netflix users' interest in downgrading their pay-TV service, which jumped from 16% in 2010 to 32% in 2011. Colin believes this shows that for some, online is viewed as a bona fide alternative to pay-TV. Between the Nielsen and TDG data, it's clear that the TV and video landscape is in the early stage of significant change.

    Listen in to learn more!



    Click here to listen to the podcast (20 minutes, 11 seconds)

    Click here for previous podcasts

    The VideoNuze Report is available in iTunes...subscribe today!

     
  • CTV Ad Summit - full banner - 1-10-20