VideoNuze Report Podcast #107 - CTAM/Nielsen Research - Aug 5, 2011

VideoNuze Report Podcast #107 - CTAM/Nielsen Research - Aug 5, 2011

Thursday, August 4, 2011, 7:42 PM ET

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Posted by Will Richmond

Daisy Whitney and I are pleased to present the 107th edition of the VideoNuze Report podcast, for August 5, 2011.

In this week's podcast, Daisy and I discuss research released earlier this week by CTAM and Nielsen which found, among other things, that 85% of video app users are watching the same or more regularly scheduled TV. In addition, the research found that around 75% of video app usage on mobile devices actually occurs in the home. Daisy and I talk about the implications of the research, and additional data points we've seen that reinforce its conclusions.

Click here to listen to the podcast (11 minutes, 13 seconds)

Click here for previous podcasts

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Categories: Podcasts

Companies: CTAM, Nielsen, Podcast