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  • VideoNuze Podcast #201 - Digging Into Online Video Advertising's Effectiveness

    Friday, October 25, 2013, 10:28 AM ET
    |
    Posted by Will Richmond

    I'm pleased to present the 201st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we're joined by special guest Ramesh Sitaraman, professor at University of Massachusetts, Amherst and an Akamai fellow. Ramesh and Akamai's S.S. Krishnan released an academic research paper this week studying the effectiveness of online video advertising (I wrote about it here and Colin here).

    In the podcast, Ramesh adds color to his findings. Among other things, he discusses mid-rolls' high completion rates, time-of-day's low impact on completion, geographic viewership differences and abandonment of ads vs. slow-starting content.

    Listen in the learn more!

    Click here to listen to the podcast (17 minutes, 55 seconds)




    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     

    Categories: Advertising, Podcasts

    Companies: Akamai, Podcast

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Related Research Coverage

  • New Academic Research Shows Mid-Roll Ads With Highest Completion Rate, at 96.8%

Related Reports

(click on any image to download report)
  • Akamai
    Understanding the Effectiveness of Video Ads: A Measurement Study
    10-22-13
    VideoNuze iQ Analysis
  • Akamai
    The State of the Internet - Q2 2013
    10-16-13
    Coverage
  • Akamai
    The State of the Internet - Q1 2013
    07-23-13
    Coverage

Also see:

Report: Online Video Viewing Edges Out Traditional TV Viewing in U.S.

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