Friday, October 25, 2013, 10:28 AM ET|Posted by Will Richmond
I'm pleased to present the 201st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we're joined by special guest Ramesh Sitaraman, professor at University of Massachusetts, Amherst and an Akamai fellow. Ramesh and Akamai's S.S. Krishnan released an academic research paper this week studying the effectiveness of online video advertising (I wrote about it here and Colin here).
In the podcast, Ramesh adds color to his findings. Among other things, he discusses mid-rolls' high completion rates, time-of-day's low impact on completion, geographic viewership differences and abandonment of ads vs. slow-starting content.
Listen in the learn more!
Click here to listen to the podcast (17 minutes, 55 seconds)
Related Research Coverage
Video Research Around the Web
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News
- Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds The Hollywood Reporter
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News