• VideoNuze Podcast #171 - More on Zero-TV Homes, TV Everywhere's Embarrassment and Binge-Viewing

    Friday, March 15, 2013, 9:56 AM ET
    |
    Posted by Will Richmond

    I'm pleased to present the 171st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Leading us off today, Colin digs into Nielsen's new "zero-TV" homes data, part of its Q4 '12 Cross-Platform report. When Colin crunches the numbers, he concludes that the  U.S. pay-TV industry may have lost 1.1 million subscribers last year, who moved into the zero-TV category.  That would be above other estimates, which range from flat to down about 500K.

    Of course one of the industry's key initiatives to add value has been TV Everywhere, and on that front, there were refreshingly candid admissions this week from both David Levy, head of Turner's sales, distribution and sports, who said he was "embarrassed" at TV Everywhere's progress, and Lauren Zalaznick, NBCU's chairman, entertainment and digital networks, who said it's too confusing. Both are right, and there are other reasons as elaborated in the recent Ultimate Guide to TV Everywhere (free download).

    Contributing to the pressure on pay-TV providers is the ever-expanding range of quality content available online, and 2 more efforts surfaced this week, Conde Nast's new digital video network, and VEVO TV, a 24x7 music video network.

    Separate, Colin has released his excellent new white paper, "Second-Screen Apps for TV" (free download here)

    And a reminder to sign up for "Sizing Up Apple TV" a free video webinar on April 2nd featuring Brightcove's Jeremy Allaire and me.
        
    Listen in to learn more!

    Click here to listen to the podcast (20 minutes, 42 seconds)


    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     

    Categories: Cable TV Operators, Podcasts, TV Everywhere

    Companies: Conde Nast, NBCU, Nielsen, Podcast, Turner, TV Everywhere, VEVO

  • Penthera full banner - 3-10-20

Related Research Coverage

  • Growth in "Zero-TV" Homes is Zero Surprise
  • VEVO TV: What's Old is New (and Smart) Again

Related Reports

(click on any image to download report)
  • Nielsen
    Cross-Platform Report Q2 2014
    09-08-14
    VideoNuze iQ Analysis
  • Nielsen
    The Digital Consumer - February 2014
    02-11-14
    VideoNuze iQ Analysis
  • Nielsen
    Optimizing Integrated Multi-Screen Campaigns
    10-31-13
    Coverage
  • VEVO
    U.S. Music Video Viewership Report - Jan-June 2013 (request report)
    09-11-13
    VideoNuze iQ Analysis
  • Nielsen
    Cross-Platform Report Q2 2013
    09-09-13
    VideoNuze iQ Analysis
  • Nielsen
    Cross-Platform Report Q1 2013
    06-17-13
    VideoNuze iQ Analysis
  • Nielsen
    Advertising & Audiences - April 2013
    04-22-13
    VideoNuze iQ Analysis

Also see:

Report: Online Video Viewing Edges Out Traditional TV Viewing in U.S.

Read More »
© Copyright 2021. Broadband Directions LLC. All rights reserved.