Thursday, August 6, 2015, 11:54 AM ET|Posted by Will Richmond
Tremor Video released data gleaned from 40 billion ad calls in its premium video marketplace, finding, among other things, that 7 out of 10 advertisers are now buying multi-screen campaigns. That’s a bit higher than the 58% Videology reported for Q1 ’15 back in May based on its data.
Both data points illustrate how aggressively advertisers are embracing both online video and mobile video advertising. Mobile in particular now accounts for 50% or more views on many popular sites, including YouTube, making a mobile component mandatory.
Tremor also found that advertisers’ fastest growing brand goals are engagement and viewability. CPG, Entertainment and Auto were the top categories running video campaigns, with Travel and Retail following.
Overall, Tremor saw 14% growth in video views across screens, driven mainly by a 36% increase in smartphone video consumption, which Tremor found is consistently used throughout the day. Conversely, desktop usage peaks during afternoon working hours and connected TVs peak during primetime (no surprise). Entertainment is the most popular form of content.
Tremor posted an infographic with all the data here.
Video Research Around the Web
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News
- Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds The Hollywood Reporter
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News