Thursday, October 25, 2012, 7:12 AM ET|Posted by Will Richmond
Despite the massive proliferation of video-enabled devices, a new survey released this morning by Verizon finds that 89% of "borderless" consumers and 90% of "non-borderless" consumers still prefer watching TV programs on their TVs. The survey is part of a new research initiative called the Verizon FiOS Innovation Index: Borderless Lifestyle Survey and is based on approximately 2,300 adult respondents.
According to Verizon, "borderless consumers" are defined as owning a computer, a smartphone or tablet, have an Internet-enabled device with them at all times, are interested in technology and connectivity upgrades and the benefits of a connected home. Verizon believes that fully 40% of Americans are now borderless consumers, with those 18-34 comprising the largest number.
I'm clearly in the borderless group and also in the 89% category above. Much as I do enjoy watching video on my iPad, I follow the "best screen available" approach for long-form content; if I can watch on a TV, that's my first preference. How about you?
Conversely, a somewhat surprising data point from the survey is that 52% of all consumers said Internet service is their home's most important utility. Not to underestimate the value of the Internet, but geez, ranking it above, say electricity, plumbing and heating (at least in Boston anyway)?However, I haven't seen the survey tool, so I'm not sure how the question was asked. Regardless, the fact that more than half cited the Internet is a reminder how ingrained it has become in our lifestyles.
Below is a handy infographic Verizon created summarizing some of the survey's findings.
Video Research Around the Web
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News
- Peak TV Update: Scripted Originals Top 500 in 2019, FX Says The Hollywood Reporter
- 2019’s U.S. TV advertising trends across Amazon, Apple, Google, Facebook, and Microsoft Venture Beat
- Disney+ Has Gotten 22 Million App Downloads In One Month Tubefilter
- IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns Mediapost
- TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg