Thursday, October 25, 2012, 7:12 AM ET|Posted by Will Richmond
Despite the massive proliferation of video-enabled devices, a new survey released this morning by Verizon finds that 89% of "borderless" consumers and 90% of "non-borderless" consumers still prefer watching TV programs on their TVs. The survey is part of a new research initiative called the Verizon FiOS Innovation Index: Borderless Lifestyle Survey and is based on approximately 2,300 adult respondents.
According to Verizon, "borderless consumers" are defined as owning a computer, a smartphone or tablet, have an Internet-enabled device with them at all times, are interested in technology and connectivity upgrades and the benefits of a connected home. Verizon believes that fully 40% of Americans are now borderless consumers, with those 18-34 comprising the largest number.
I'm clearly in the borderless group and also in the 89% category above. Much as I do enjoy watching video on my iPad, I follow the "best screen available" approach for long-form content; if I can watch on a TV, that's my first preference. How about you?
Conversely, a somewhat surprising data point from the survey is that 52% of all consumers said Internet service is their home's most important utility. Not to underestimate the value of the Internet, but geez, ranking it above, say electricity, plumbing and heating (at least in Boston anyway)?However, I haven't seen the survey tool, so I'm not sure how the question was asked. Regardless, the fact that more than half cited the Internet is a reminder how ingrained it has become in our lifestyles.
Below is a handy infographic Verizon created summarizing some of the survey's findings.
Video Research Around the Web
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News
- Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds The Hollywood Reporter
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News