Thursday, October 25, 2012, 7:12 AM ET|Posted by Will Richmond
Despite the massive proliferation of video-enabled devices, a new survey released this morning by Verizon finds that 89% of "borderless" consumers and 90% of "non-borderless" consumers still prefer watching TV programs on their TVs. The survey is part of a new research initiative called the Verizon FiOS Innovation Index: Borderless Lifestyle Survey and is based on approximately 2,300 adult respondents.
According to Verizon, "borderless consumers" are defined as owning a computer, a smartphone or tablet, have an Internet-enabled device with them at all times, are interested in technology and connectivity upgrades and the benefits of a connected home. Verizon believes that fully 40% of Americans are now borderless consumers, with those 18-34 comprising the largest number.
I'm clearly in the borderless group and also in the 89% category above. Much as I do enjoy watching video on my iPad, I follow the "best screen available" approach for long-form content; if I can watch on a TV, that's my first preference. How about you?
Conversely, a somewhat surprising data point from the survey is that 52% of all consumers said Internet service is their home's most important utility. Not to underestimate the value of the Internet, but geez, ranking it above, say electricity, plumbing and heating (at least in Boston anyway)?However, I haven't seen the survey tool, so I'm not sure how the question was asked. Regardless, the fact that more than half cited the Internet is a reminder how ingrained it has become in our lifestyles.
Below is a handy infographic Verizon created summarizing some of the survey's findings.
Video Research Around the Web
- Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study) Tubefilter
- Thanksgiving-Themed Videos Garnered 600 Million Cross-Platform Views This Month Tubefilter
- Baby Yodas don’t come cheap: The streaming wars will cost Disney, Netflix, and WarnerMedia $16 billion Recode
- Netflix Internal Data Signals Users Aren’t Fleeing to Disney Bloomberg
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost