Tuesday, August 14, 2018, 10:51 AM ET|Posted by Will Richmond
Over 1 billion connected TV (CTV) devices are now active globally according to Strategy Analytics’ just released “Global Connected TV Device Vendor Share: Q2 2018” report. Strategy Analytics said almost 60% of devices are smart TVs while the remainder are players like Roku, Fire TV and Chromecast accounting for the remainder.
Strategy Analytics said Sony and Samsung have the leading shares, though it anticipates Samsung will pull ahead in the second half of 2018. Sony has benefited from having smart TVs, Blu-ray players and also PlayStation, the leading game console. But Samsung is the global leader in smart TVs. Overall Strategy Analytics said it expects over 150 million smart TVs will be shipped globally in 2018, with another 55 million plus players being shipped.
The Strategy Analytics data is just the latest to highlight the growing importance of CTVs. In July, YouTube said it was streaming over 180 million hours per day to CTVs. Recently Extreme Reach found that CTVs accounted for 38% of ad impressions in Q2 ’18, up from 18% in Q2 ’17. Other ad tech firms including AppNexus, The Trade Desk and others have all reported robust growth in CTV ad volume.
Companies: Strategy Analytics
Related Research Coverage
Video Research Around the Web
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News
- Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds The Hollywood Reporter
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News