Monday, November 25, 2013, 10:40 AM ET|Posted by Will Richmond
Following the launch of VideoNuze iQ - the hub for video data and analysis - in early October, I'm pleased today to unveil a new feature, our "Expert Series" video interviews. Expert Series are 20-minute video interviews with industry analysts and executives responsible for the critical new video research. So in addition to VideoNuze iQ's own analysis of newly released video research, you'll now also hear directly from the experts themselves.
Kicking off the Expert Series is Jonathan Hurd, Director of Altman Vilandrie & Co., a strategy consulting firm focused exclusively on Telecom, Media and Technology. Jonathan oversees a comprehensive AV & Co. survey of consumer behaviors and attitudes toward traditional and new video services. In this Expert Series interview, Jonathan shares key highlights.
The survey data underscores online video's rapid adoption and benefits, along with Netflix's dominance and the rise of tablet/smartphone viewing. But it also clarifies that, for now, cord-cutters' main motivation is mainly economic. Importantly, the survey also shows the durability of live broadcast TV, even among millennials, along with the appeal of pay-TV subscriptions and TV Everywhere.
The video interview is embedded below and Jonathan's slides are available here. You can connect directly with Jonathan at jhurdATaltvil.com. I welcome your feedback on the new Expert Series format.
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost