OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...
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The country's largest trade group is backing Meta's attempt to scuttle a class-action brought by advertisers over allegedly inflated metrics regarding the potential reach of ad campaigns. ...
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...
The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strate ...
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. T ...
To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, ...
The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel d ...