Adobe Is Buying Videos for $3 Per Minute to Build AI Model
- OpenAI’s Sora has increased competitive pressure on Adobe
- Adobe has built AI models with stock library, procured media
Adobe Inc. has begun to procure videos to build its artificial intelligence text-to-video generator, trying to catch up to competitors after OpenAI demonstrated a similar technology.
The software company is offering its network of photographers and artists $120 to submit videos of people engaged in everyday actions such as walking or expressing emotions including joy and anger, according to documents seen by Bloomberg. The goal is to source assets for artificial intelligence training, the company wrote.