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‘Seinfeld’ Streaming Debut Helps Netflix Extend Advance

  • Streaming platform announces sitcom to be available on Oct. 1
  • Shares rally for fifth-straight session as tech stocks advance

Estelle Harris as Estelle Costanza, Jason Alexander as George Costanza, and Jerry Stiller as Frank Costanza in “Seinfeld.”

Photographer: Margaret Norton/NBCU Photo Bank/NBCUniversal/Getty Images

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A famous “show about nothing” is giving Netflix Inc. investors something to get excited about.

Shares of the video-streaming service rose 2.3% on Wednesday, with the stock falling short of a record close but ending at its highest level since January. The advance, which extends a recent uptrend, came after Netflix announced that the sitcom “Seinfeld” would begin streaming on Oct. 1. The debut has been long awaited -- Netflix won the rights to all 180 episodes in 2019.