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Final Four Coverage Could Move To Cable As Soon As Next Year

CBS and Turner are negotiating to allow Turner to show the Final Four as soon as next year as part of an option that is part of their NCAA Tournament deal. Plans have not been finalized, but several sources say that Turner is likely to have the Final Four in '14, which would place another premier sports championship on cable. Under terms of the 14-year, $10.8B deal CBS and Turner signed in '10, Turner was set to begin televising the Final Four in '16.

Both networks released a statement to THE DAILY last night that said, "As part of the original 14-year deal, there was a provisional option for rotation of the Final Four and National Championship to begin in 2014. There is currently no time timetable for a decision." Sources said no money or other assets are changing hands as part of these negotiations. It is not known why the two networks are considering making the move.

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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