Omnicom's brass has touted the nearly billion dollar deal as remaking the holding company by turbo-charging its commerc ...
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The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media analyst Ben Swinburne. Morgan Stanley estimates that 10% share of Netflix ad dollars for the Trade Desk would add around 2% of the DSP's 2026 revenue and that Netflix will generate over $3 billion in ad revenue by 2026 f ...
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. ...
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as ...
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...
Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...