Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue
- Prime Video ads to start appearing in North America on Jan. 29
- Subscribers can pay extra $3 per month for ad-free streaming
Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.
Ads on Amazon’s streaming service will start appearing in North America on Jan. 29 and internationally on Feb 5. To receive ad-free content, North American subscribers will have to pay an additional $3 per month.