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HBO Max Sees 90,000 Mobile Downloads on Day One, Trailing Rivals
- Disney+ had 4 million first-day downloads; Quibi over 300,000
- AT&T’s WarnerMedia disputes figure, says it’s happy with debut
This article is for subscribers only.
AT&T Inc.’s big bet on its new streaming platform, HBO Max, depends on luring fresh customers who aren’t just converting from existing HBO services at the same price. It’s off to a soft start in that regard.
About 90,000 people downloaded the $15-a-month HBO Max mobile app on Wednesday, its first day, according to the measurement firm SensorTower Inc.