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With May’s arrival, Americans are entering their third calendar month under quarantine. But with some states lifting shelter-in-place orders, and others starting the process of determining how they may reopen, it is tempting to hope that the worst of the Covid-19 pandemic may finally be behind us.
Yet several TV ad sales execs—who have already weathered billions in lost ad revenue since March as live sports and Hollywood productions remain on lockdown—tell Adweek they are concerned that the biggest ad sales revenue hits are actually yet to come.
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