The Theater at Madison Square Garden is getting a new name.
The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden.
“This new relationship gives us a unique presence in one of the largest and most important media markets, and we’re proud to align with an iconic venue such as The Theater at Madison Square Garden,” said Hulu chief marketing officer, Kelly Campbell, in a statement.
As part of the deal, Hulu branding will be featured throughout the theater.
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