Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted to reach younger consumers flocking away from TV.
But as MCNs have evolved into full-fledged content creators, Fullscreen kicked off its second NewFronts presentation today in New York by touting its rise from business-facing management firm to global media company.
"Five years ago, nobody here was Snapchatting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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