No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video projects.
Tremor CEO Bill Day told Adweek that the progression is a natural one. Last year, Day said, banner video accounted for a mere 4 percent of its revenue and over the past few months it has worked with legacy clients to move toward in-stream-only ads.
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