Latest Research Coverage (3 items)
PwC's New Viewership Research Shows Vastly Changed Landscape
Posted on 03-11-2011
A industry friend passed me a copy of PwC's new research on viewership across platforms and by age groups this...
Online Video Advertising is Best Performer in FH '10, Up 31% to $627 Million
Posted on 10-12-2010
Online video advertising is the fastest-growing ad category on the Internet, up 31% to $627 million in first half 2010...
4 Items Worth Noting from the Week of August 3rd
Posted on 08-07-2009
Following are 4 items worth noting from the week of August 3rd: 1. Research, research, research - For some unknown reason, there was a flurry online video-related research and...
Video Research Around the Web
- Strong TV Upfront Gains, Revenues Hit $19.7B Mediapost
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen Mediapost
- Streaming TV apps grapple with password sharing Reuters
- Live TV Viewing Falls in First Quarter: Nielsen Multichannel News
- eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer
- Instagram Trounces All Other Platforms In Terms Of Branded Video Engagement (Study) Tubefilter
- More Than 50% of Broadband Homes Watch Internet TV Home Media
- Analyst Doubles Down on Advanced Advertising Multichannel News