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Inside the Stream Podcast: More Sports Coming to Streaming; NBCU Picks First Nielsen Alternative Posted on 01-14-2022
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. This...
Vevo Enlists iSpot for CTV Measurement Posted on 03-02-2021
Music video network Vevo has chosen ad measurement provider iSpot to quantify connected TV audiences and authenticate the incremental reach of advertisers’ campaigns running on Vevo. CTV has been...
iSpot Enhances Unified Ad Management With Person-Level Data Posted on 12-09-2020
TV ad measurement provider iSpot has enhanced its unified ad measurement capability allowing brands to more accurately gauge incremental reach and effectiveness of cross-screen campaigns. iSpot has integrated demographic...