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IBB Consulting

Latest Research Coverage (1 item)

  • Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers Posted on 12-22-2015

    New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31%...

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Research Around the Web (1 item)

  • Nearly Half of Broadband Consumers Subscribe to a Video OTT Service: Study Multichannel News - 06-15-2017
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Video Research Around the Web

  • You'd happily share passwords for Netflix, HBO and more, despite risk CNET
  • Netflix usage surpassed cable and satellite TV for the first time in 2018 BGR
  • Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge
  • Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch
  • Roku Soars After Reporting 68% Jump in Streaming Hours The Street
  • Almost 500 Scripted Shows Aired in 2018, But We Still Haven’t Hit Peak TV Vulture
  • Apple TV grows in popularity and passes more affordable Google & Roku options, data shows 9to5 Mac
  • Amazon Touts ‘Thursday Night Football’ Total Viewers Up 22% to 14.7 Million in First Seven Weeks Variety
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