IBB Consulting
Latest Research Coverage (1 item)
-
Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers
Posted on 12-22-2015
New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31%...
Research Around the Web (1 item)
Video Research Around the Web
- You'd happily share passwords for Netflix, HBO and more, despite risk CNET
- Netflix usage surpassed cable and satellite TV for the first time in 2018 BGR
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch
- Roku Soars After Reporting 68% Jump in Streaming Hours The Street
- Almost 500 Scripted Shows Aired in 2018, But We Still Haven’t Hit Peak TV Vulture
- Apple TV grows in popularity and passes more affordable Google & Roku options, data shows 9to5 Mac
- Amazon Touts ‘Thursday Night Football’ Total Viewers Up 22% to 14.7 Million in First Seven Weeks Variety