IBB Consulting
Latest Research Coverage (1 item)
-
Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers
Posted on 12-22-2015
New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31%...
Research Around the Web (1 item)
Video Research Around the Web
- Strong TV Upfront Gains, Revenues Hit $19.7B Mediapost
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen Mediapost
- Streaming TV apps grapple with password sharing Reuters
- Live TV Viewing Falls in First Quarter: Nielsen Multichannel News
- eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer
- Instagram Trounces All Other Platforms In Terms Of Branded Video Engagement (Study) Tubefilter
- More Than 50% of Broadband Homes Watch Internet TV Home Media
- Analyst Doubles Down on Advanced Advertising Multichannel News