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IBB Consulting

Latest Research Coverage (1 item)

  • Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers Posted on 12-22-2015

    New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31%...

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Research Around the Web (1 item)

  • Nearly Half of Broadband Consumers Subscribe to a Video OTT Service: Study Multichannel News - 06-15-2017
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Video Research Around the Web

  • Netflix Licensed Content Generates 80% of U.S. Viewing, Study Finds Variety
  • US TV Ad Spending to Fall in 2018 eMarketer
  • Viacom Ad Revs Forecast To Drop, Will Rely On vMVPDs Mediapost
  • YouTube just became the Top Grossing iPhone app for the first time TechCrunch
  • Stream Nation: U.S. Consumers Spend $2 Billion Monthly on Streaming Video Services Variety
  • 20% of Broadband Homes Now Get TV Via Antenna DSL Reports
  • All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG Multichannel News
  • How The 300x250 Became The Most Common - And Fraudulent - 'Video' Ad Unit Mediapost
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