BrightRoll
Latest Research Coverage (8 items)
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Agencies Believe Targeting is By Far Most Valuable Benefit of Online Video Advertising
Posted on 02-19-2015
BrightRoll has released findings from its 3rd annual U.S. ad agency survey, including among other things, that agencies believe targeting is by far the most valuable benefit of online...
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Study: Mobile Video Provides Cost-Effective Incremental Reach to TV Ads
Posted on 10-01-2014
BrightRoll has released a new study, conducted by Nielsen, which concludes that mobile video advertising provides cost-effective incremental reach to TV advertising. Nielsen found the following incremental reach with mobile...
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Study: Targeting Still Main Appeal of Online Video Ads
Posted on 06-08-2012
There are lots of things to be excited about when it comes to online video, but the main appeal continues to be targeting, according to BrightRoll's latest U.S....
Research Around the Web (5 items)
- 75% Of Mobile Video Ads Happen In-App Adweek - 04-24-2014
- Web Video Budgets to Grow AdWeek - 04-23-2010
- BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent TechCrunch - 11-24-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- BrightRoll: Video Ad Rates Fell 25% In Q4 Online Media Daily - 01-16-2009
Video Research Around the Web
- Almost 500 Scripted Shows Aired in 2018, But We Still Haven’t Hit Peak TV Vulture
- Apple TV grows in popularity and passes more affordable Google & Roku options, data shows 9to5 Mac
- Amazon Touts ‘Thursday Night Football’ Total Viewers Up 22% to 14.7 Million in First Seven Weeks Variety
- GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger
- Majority of Americans Think Cable TV Has Become "Unaffordable" The Hollywood Reporter
- Shorter TV Ads Command More Viewer Attention Mediapost
- YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) Tubefilter
- Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide (Study) Variety