BrightRoll
Latest Research Coverage (8 items)
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Agencies Believe Targeting is By Far Most Valuable Benefit of Online Video Advertising
Posted on 02-19-2015
BrightRoll has released findings from its 3rd annual U.S. ad agency survey, including among other things, that agencies believe targeting is by far the most valuable benefit of online...
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Study: Mobile Video Provides Cost-Effective Incremental Reach to TV Ads
Posted on 10-01-2014
BrightRoll has released a new study, conducted by Nielsen, which concludes that mobile video advertising provides cost-effective incremental reach to TV advertising. Nielsen found the following incremental reach with mobile...
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Study: Targeting Still Main Appeal of Online Video Ads
Posted on 06-08-2012
There are lots of things to be excited about when it comes to online video, but the main appeal continues to be targeting, according to BrightRoll's latest U.S....
Research Around the Web (5 items)
- 75% Of Mobile Video Ads Happen In-App Adweek - 04-24-2014
- Web Video Budgets to Grow AdWeek - 04-23-2010
- BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent TechCrunch - 11-24-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- BrightRoll: Video Ad Rates Fell 25% In Q4 Online Media Daily - 01-16-2009
Video Research Around the Web
- Strong TV Upfront Gains, Revenues Hit $19.7B Mediapost
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen Mediapost
- Streaming TV apps grapple with password sharing Reuters
- Live TV Viewing Falls in First Quarter: Nielsen Multichannel News
- eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer
- Instagram Trounces All Other Platforms In Terms Of Branded Video Engagement (Study) Tubefilter
- More Than 50% of Broadband Homes Watch Internet TV Home Media
- Analyst Doubles Down on Advanced Advertising Multichannel News