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4 Items Worth Noting for the Dec 14th Week (New pre-roll ad data, Paramount movie clips, Thwapr mobile, next week's preview)
Posted on 12-18-2009
Following are 4 items worth noting for the Dec 14th week: 1. New pre-roll data shows format's strength - Though many in the industry still scorn the pre-roll ad,...
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Video Research Around the Web
- Strong TV Upfront Gains, Revenues Hit $19.7B Mediapost
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen Mediapost
- Streaming TV apps grapple with password sharing Reuters
- Live TV Viewing Falls in First Quarter: Nielsen Multichannel News
- eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer
- Instagram Trounces All Other Platforms In Terms Of Branded Video Engagement (Study) Tubefilter
- More Than 50% of Broadband Homes Watch Internet TV Home Media
- Analyst Doubles Down on Advanced Advertising Multichannel News