News for 'Advertising'

Title Date Source
Zenith: Advertisers Will Pay Big Bucks For Premium Video, But Screen Size Matters 07-18-2016 AdExchanger
Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term 07-08-2016 Mediapost
YouTube Study Finds Millennials Like Ads 06-24-2016 B&C
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video 06-20-2016 AdExchanger
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social 06-15-2016 Adweek
Snapchat video ads outperform other social media platforms 06-10-2016 Business Insider
PwC: Internet Advertising Will Overtake Broadcast Advertising in the U.S. Next Year 06-08-2016 Adweek
ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital 05-17-2016 Adweek
Authenticity Overtakes Aspirations In Online Video Ads 05-11-2016 Mediapost
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form 04-11-2016 Adweek
Viant: Digital Ads Shifting to Mobile, OTT 03-15-2016 Multichannel News
Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study 01-19-2016 Adweek
U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion 01-12-2016 AdAge
Brand Ad Spend Increased 43% On Video Platforms In 2015 01-04-2016 Tubefilter
What's Important When Buying Programmatically? 01-04-2016 eMarketer
Videology, TubeMogul And The Trade Desk Ranked As Top DSPs For Video 12-11-2015 Mediapost
For First Time In Non-Recession, TV Ad Spend Wanes 12-07-2015 AdExchanger
TV Forecast: Slow Growth For 2 Years 12-04-2015 Mediapost
AOL survey: Most brands are bringing programmatic video buying in-house 11-20-2015 Digiday
Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22% 11-12-2015 Press Release
Believe the hype: TV ad dollars sputter 10-19-2015 Medialife
Young or Old, Everyone Seems to Like Online Video as Much as TV Now 10-14-2015 Adweek
Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019 09-28-2015 AdExchanger
Why the Internet Won’t Be the Next TV for Advertising 09-15-2015 WSJ
Programmatic video spend to hit 2 Billion Euros 09-10-2015 The Drum
Despite Increased Video Ad Spend, Tech Consolidation Could Lighten Ad Loads 08-06-2015 AdExchanger
Cable Networks Stuffing More Ads Into Programs 08-03-2015 B&C
Next Year Will Be The 'Year Of' Mobile: For Video, Anyway 07-31-2015 Mediapost
More evidence of a video boom at Facebook 07-15-2015 Digiday
Adobe Q2 Report: Facebook Beats Google/YouTube at Getting You to Click on Ads 07-15-2015 Social Times
Analyst Tries to Make Sense of Tepid Upfront 07-06-2015 B&C
Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites 06-17-2015 Mediapost
Mobile Video Challenges Hold Back Advertisers 06-04-2015 eMarketer
TV Is Losing Ground to the Internet Where It Really Counts 06-03-2015 Wired
Surge in ad spending on digital video 05-27-2015 Media Life
Who's winning at business news on the Web 05-26-2015 Digiday
Only Half of Online Video Ads Are Viewable, Google Says 05-08-2015 WSJ
Pre-Roll Video Via Programmatic Rises 500% YoY 05-07-2015 Mediapost
Mobile Video Ad Revenue To Grow 39.5% By 2020 05-06-2015 Tubefilter
Good News for YouTube: YouTube Says People Love Mobile Ads 04-22-2015 Recode
ZenithOptimedia Forecasts Online Video to Lead 4.4% Growth in Global Ad Spend in 2015 03-29-2015 Press Release
Cable TV Group Blames Subscription Web TV For Ratings Woes 03-10-2015 WSJ
TV`s Night Flight: 10 p.m. Ratings Waste Away 03-06-2015 AdAge
Yes, We Watch Online, But Overwhelmingly We Watch TV Fare 01-26-2015 Mediapost
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign 01-22-2015 Mediapost
These Are YouTube`s Most Popular Ads of 2014 12-10-2014 AdAge
Cable Under Fire: Plunge in Ratings Could Spell Trouble for Top Nets 11-04-2014 Variety
Digital to Overtake TV Ad Spending in Two Years, Says Forrester 11-04-2014 AdAge
TV’s Eyeballs Are Disappearing. Does Netflix Have Them? 10-31-2014 Recode
Online Ad Overload Begins After Fourth Commercial, Hub Study Says 10-31-2014 Mediapost