News for 'Advertising'

Title Date Source
Why the Internet Won’t Be the Next TV for Advertising 09-15-2015 WSJ
Programmatic video spend to hit 2 Billion Euros 09-10-2015 The Drum
Despite Increased Video Ad Spend, Tech Consolidation Could Lighten Ad Loads 08-06-2015 AdExchanger
Cable Networks Stuffing More Ads Into Programs 08-03-2015 B&C
Next Year Will Be The 'Year Of' Mobile: For Video, Anyway 07-31-2015 Mediapost
More evidence of a video boom at Facebook 07-15-2015 Digiday
Adobe Q2 Report: Facebook Beats Google/YouTube at Getting You to Click on Ads 07-15-2015 Social Times
Analyst Tries to Make Sense of Tepid Upfront 07-06-2015 B&C
Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites 06-17-2015 Mediapost
Mobile Video Challenges Hold Back Advertisers 06-04-2015 eMarketer
TV Is Losing Ground to the Internet Where It Really Counts 06-03-2015 Wired
Surge in ad spending on digital video 05-27-2015 Media Life
Who's winning at business news on the Web 05-26-2015 Digiday
Only Half of Online Video Ads Are Viewable, Google Says 05-08-2015 WSJ
Pre-Roll Video Via Programmatic Rises 500% YoY 05-07-2015 Mediapost
Mobile Video Ad Revenue To Grow 39.5% By 2020 05-06-2015 Tubefilter
Good News for YouTube: YouTube Says People Love Mobile Ads 04-22-2015 Recode
ZenithOptimedia Forecasts Online Video to Lead 4.4% Growth in Global Ad Spend in 2015 03-29-2015 Press Release
Cable TV Group Blames Subscription Web TV For Ratings Woes 03-10-2015 WSJ
TV`s Night Flight: 10 p.m. Ratings Waste Away 03-06-2015 AdAge
Yes, We Watch Online, But Overwhelmingly We Watch TV Fare 01-26-2015 Mediapost
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign 01-22-2015 Mediapost
These Are YouTube`s Most Popular Ads of 2014 12-10-2014 AdAge
Cable Under Fire: Plunge in Ratings Could Spell Trouble for Top Nets 11-04-2014 Variety
Digital to Overtake TV Ad Spending in Two Years, Says Forrester 11-04-2014 AdAge
TV’s Eyeballs Are Disappearing. Does Netflix Have Them? 10-31-2014 Recode
Online Ad Overload Begins After Fourth Commercial, Hub Study Says 10-31-2014 Mediapost
Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014 10-20-2014 Tubefilter
Study: People Are Not Most Attentive When Watching TV at Home 09-29-2014 Adweek
Nine out of ten Americans believe that mobile and video ads are the future of the industry 09-25-2014 The Drum
Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV 09-25-2014 AdAge
45% of Agency Clients Plan More Digital Video Advertising 09-09-2014 Mediapost
Heavy Twitter Focus Can Be a `Waste` for TV Industry, Study Finds 09-04-2014 The Hollywood Reporter
Fewer Than a Quarter of Marketers Have Used Programmatic Buying 09-03-2014 Adweek
Over 90% Of Buyers Using Programmatic, Per AOL Survey 08-13-2014 Mediapost
In Plain Sight: Viewability is a Great Proxy for Brand Lift 08-08-2014 TubeMogul blog
Ad-Skipping Skews Upscale 08-03-2014 WSJ
Mobile Video Study Claims Better Performance Than TV 07-14-2014 Adweek
Binge TV Viewers Are More Receptive to Ads, Study Finds 07-14-2014 WSJ - Digits
World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time 06-19-2014 Tubefilter
Digital-Video Advertising in U.S. to Hit $6 Bil in 2014, But It`s Not Displacing TV Dollars 06-12-2014 Variety
Programmatic Advertising To Gobble Up Even More Ad Budgets 05-15-2014 Forbes
Programmatic Buying to Reach 20% of US TV Advertising Says Strategy Analytics 05-14-2014 Press Release
Video Ad Server Says 11% Of Its Ads Are Shown To Bots 04-25-2014 AdAge
Video Propels Mobile Ads For Entertainment Industry 04-28-2014 Mobile Marketing Daily
CPMs Highest Among TV Broadcast Nets, Online Video Limited 03-27-2014 MediaDailyNews
PHD`s Millennials Talk About Their Generation on Vine 03-25-2014 Adweek
Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement 03-21-2014 Mediapost
comScore Releases January 2014 U.S. Online Video Rankings 02-21-2014 Press Release
Infographic: Home Improvement Shoppers Use Online Video More Than TV 02-17-2014 AdWeek