News for 'Advertising'

Title Date Source
NBCU Holds Top TV Ad Share For 2017-2018 Season 06-26-2018 Mediapost
Slower TV Upfront Activity, Networks Worry About Reach 06-07-2018 Mediapost
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately 05-30-2018 Mediapost
About half of all Hulu subscribers pay for the ad-free version, 21st Century Fox CEO James Murdoch says 05-29-2018 Recode
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
IAB says online advertising grew to $88B last year - more spending than TV 05-10-2018 TechCrunch
Why Programmatic Is Fueling Digital Video Ad Spending 05-07-2018 Mediapost
Digital Video Forecast To See Big Gains In TV Upfront 04-27-2018 Mediapost
US TV Ad Spending to Fall in 2018 03-28-2018 eMarketer
Viacom Ad Revs Forecast To Drop, Will Rely On vMVPDs 03-22-2018 Mediapost
How The 300x250 Became The Most Common - And Fraudulent - 'Video' Ad Unit 03-08-2018 Mediapost
Advertisers Tuning Out TV in Sign of Trouble for Media Companies 02-14-2018 Bloomberg
Connected-TV Ad Spend Accelerating 02-05-2018 Mediapost
Ad Spend Across YouTube, Facebook Set To Reach $37 Billion By 2022 01-31-2018 Tubefilter
Facebook beats YouTube and TV as best place to launch new ad campaign in survey of ad buyers 01-05-2018 CNBC
20% of YouTube’s Top Trending Videos of 2017 Are Ads 12-06-2017 Adweek
2017 was the year digital ad spending finally beat TV 12-05-2017 Recode
Facebook, Google Leading to Internet Domination of Advertising 12-03-2017 The Hollywood Reporter
Analyst Forecasts 5% Decline in Total TV Advertising 08-24-2017 Multichannel News
Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter 07-28-2017 Press Release
Strong TV Upfront Gains, Revenues Hit $19.7B 07-18-2017 Mediapost
Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen 07-17-2017 Mediapost
eMarketer Releases New Addressable TV Ad Spending Estimates 07-12-2017 eMarketer
Analyst Doubles Down on Advanced Advertising 07-05-2017 Multichannel News
New Research Shows That In-Stream Video Ads Outperform Preroll 06-16-2017 Adweek
Analyst Warns of Possible Recession in TV Ad Market 06-07-2017 Multichannel News
IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year 04-26-2017 Tubefilter
Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV 03-30-2017 AdExchanger
What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers 03-28-2017 Adweek
Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant 03-22-2017 Mediapost
'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic 03-06-2017 Mediapost
Mobile Location-Based Video Ads Positioned For Growth In 2017 02-16-2017 Mediapost
Ad Spending On Local Video To Expand $5B By 2021 02-02-2017 Mediapost
Videology Study Finds Demos Still Campaign Key 12-15-2016 B&C
Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 12-05-2016 AdExchanger
Advanced Ad Spending Up 92%: Videology 11-09-2016 Multichannel News
Ad receptivity shines in the AM 10-05-2016 Rapid TV News
VAB report: TV still strong, especially in cluttered streaming world 09-27-2016 The Drum
Millennials Are Tuning Into Live Online Video—and Live Video Ads 09-23-2016 OnlineVideo.net
Upfront/Newfront Effect: High Value, Increased Spending 09-20-2016 Mediapost
This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other 08-26-2016 Adweek
Olympic Games Provide Global Platform For New Ad Initiatives 08-12-2016 Mediapost
UK and US publishers agree: Video is where the money is 08-04-2016 Digiday
Official Sponsors Don't Have Edge When It Comes to Olympic Ads on YouTube 07-28-2016 AdAge
Branded Content Scores Better Than Pre-Roll 07-20-2016 Mediapost
Zenith: Advertisers Will Pay Big Bucks For Premium Video, But Screen Size Matters 07-18-2016 AdExchanger
Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term 07-08-2016 Mediapost
YouTube Study Finds Millennials Like Ads 06-24-2016 B&C
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video 06-20-2016 AdExchanger
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social 06-15-2016 Adweek
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