News for 'Advertising'

Title Date Source
IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year 04-26-2017 Tubefilter
Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV 03-30-2017 AdExchanger
What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers 03-28-2017 Adweek
Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant 03-22-2017 Mediapost
'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic 03-06-2017 Mediapost
Mobile Location-Based Video Ads Positioned For Growth In 2017 02-16-2017 Mediapost
Ad Spending On Local Video To Expand $5B By 2021 02-02-2017 Mediapost
Videology Study Finds Demos Still Campaign Key 12-15-2016 B&C
Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 12-05-2016 AdExchanger
Advanced Ad Spending Up 92%: Videology 11-09-2016 Multichannel News
Ad receptivity shines in the AM 10-05-2016 Rapid TV News
VAB report: TV still strong, especially in cluttered streaming world 09-27-2016 The Drum
Millennials Are Tuning Into Live Online Video—and Live Video Ads 09-23-2016 OnlineVideo.net
Upfront/Newfront Effect: High Value, Increased Spending 09-20-2016 Mediapost
This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other 08-26-2016 Adweek
Olympic Games Provide Global Platform For New Ad Initiatives 08-12-2016 Mediapost
UK and US publishers agree: Video is where the money is 08-04-2016 Digiday
Official Sponsors Don't Have Edge When It Comes to Olympic Ads on YouTube 07-28-2016 AdAge
Branded Content Scores Better Than Pre-Roll 07-20-2016 Mediapost
Zenith: Advertisers Will Pay Big Bucks For Premium Video, But Screen Size Matters 07-18-2016 AdExchanger
Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term 07-08-2016 Mediapost
YouTube Study Finds Millennials Like Ads 06-24-2016 B&C
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video 06-20-2016 AdExchanger
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social 06-15-2016 Adweek
Snapchat video ads outperform other social media platforms 06-10-2016 Business Insider
PwC: Internet Advertising Will Overtake Broadcast Advertising in the U.S. Next Year 06-08-2016 Adweek
ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital 05-17-2016 Adweek
Authenticity Overtakes Aspirations In Online Video Ads 05-11-2016 Mediapost
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form 04-11-2016 Adweek
Viant: Digital Ads Shifting to Mobile, OTT 03-15-2016 Multichannel News
Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study 01-19-2016 Adweek
U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion 01-12-2016 AdAge
Brand Ad Spend Increased 43% On Video Platforms In 2015 01-04-2016 Tubefilter
What's Important When Buying Programmatically? 01-04-2016 eMarketer
Videology, TubeMogul And The Trade Desk Ranked As Top DSPs For Video 12-11-2015 Mediapost
For First Time In Non-Recession, TV Ad Spend Wanes 12-07-2015 AdExchanger
TV Forecast: Slow Growth For 2 Years 12-04-2015 Mediapost
AOL survey: Most brands are bringing programmatic video buying in-house 11-20-2015 Digiday
Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22% 11-12-2015 Press Release
Believe the hype: TV ad dollars sputter 10-19-2015 Medialife
Young or Old, Everyone Seems to Like Online Video as Much as TV Now 10-14-2015 Adweek
Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019 09-28-2015 AdExchanger
Why the Internet Won’t Be the Next TV for Advertising 09-15-2015 WSJ
Programmatic video spend to hit 2 Billion Euros 09-10-2015 The Drum
Despite Increased Video Ad Spend, Tech Consolidation Could Lighten Ad Loads 08-06-2015 AdExchanger
Cable Networks Stuffing More Ads Into Programs 08-03-2015 B&C
Next Year Will Be The 'Year Of' Mobile: For Video, Anyway 07-31-2015 Mediapost
More evidence of a video boom at Facebook 07-15-2015 Digiday
Adobe Q2 Report: Facebook Beats Google/YouTube at Getting You to Click on Ads 07-15-2015 Social Times
Analyst Tries to Make Sense of Tepid Upfront 07-06-2015 B&C
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