Analysis for 'Rhythm NewMedia'
Tuesday, March 5, 2013, 9:45 AM ET|Posted by Stewart Schley
Fire up a video on your mobile device and you'll almost certainly observe how social media is playing a bigger role in the ad creative before or during the content. Underscoring this, the latest Social & Mobile Insights Report for Q4 '12 from Rhythm NewMedia shows that 30% of the in-stream mobile video ads carried across its network of 200+ mobile media properties in Q4 '12 included social media buttons like Facebook "Like" and Twitter "share."
Those buttons are there for a good reason: Rhythm found average engagement increased by 36% - from 1.6% to 2.1% - when social media buttons were included. According to Rhythm, that means advertisers that integrate social elements get more value for their campaign budgets.
Categories: Mobile Video
Companies: Rhythm NewMedia
Thursday, May 31, 2012, 9:47 AM ET|Posted by Will Richmond
There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights from each, along with links to obtain the original research.
Tuesday, December 6, 2011, 8:52 AM ET|Posted by Will RichmondMobile video viewership appears to be settling into a pattern as mobile video ad network Rhythm New Media's new Q3 '11 report once again shows that video consumption is pretty well spread throughout the day. As seen in the chart below, there are small blips up during the morning, lunch and evening plus a more noticeable drop-off in late-night, but overall it's a pretty smooth distribution.
The new data synchs with prior Rhythm reports, going back to Q2 '10, as I previously reported. An exception to this is that when broken down by device type, viewing on iPads has a higher spike in evening viewership, while smartphones has a higher spike during lunch time.
Companies: Rhythm NewMedia
Video Research Around the Web
- You'd happily share passwords for Netflix, HBO and more, despite risk CNET
- Netflix usage surpassed cable and satellite TV for the first time in 2018 BGR
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch
- Roku Soars After Reporting 68% Jump in Streaming Hours The Street
- Almost 500 Scripted Shows Aired in 2018, But We Still Haven’t Hit Peak TV Vulture
- Apple TV grows in popularity and passes more affordable Google & Roku options, data shows 9to5 Mac
- Amazon Touts ‘Thursday Night Football’ Total Viewers Up 22% to 14.7 Million in First Seven Weeks Variety