Posts for 'Connected TV Advertising PREVIEW: 2024'

Last Wednesday was VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual which featured 19 senior executives on 5 sessions in 1 high-impact afternoon.



Below are links to each of the session recordings along with descriptions of each session and its speakers.



Many thanks to our 3 generous partners PadSquad, Roku and Wurl!

Colin and I distilled some of our key takeaways on last Friday's Inside the Stream podcast.

Enjoy!

[VIDEO] CTV Advertising in 2024: $30 Billion and Robust Growth Ahead

[VIDEO] Exploring CTV's Key Trends and Opportunities in 2024

[VIDEO] How to Make CTV Ads More Engaging

[VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported

[VIDEO] Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
 

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?

Tyler DeNicola - VP of Programmatic Revenue & Partnerships, A+E Networks
Jordan Greene - Chief Media Officer and Co-founder, Alpha Precision Media
Rose McGovern - Head of Programmatic and Digital Ad Sales, DIRECTV Advertising
Lance Wolder - Head of Client Strategy and Marketing, PadSquad
Alan Wolk - Co-Founder and Lead Analyst, TVREV (moderator)

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.

Dave Bernath – VP, Sales & Partnerships, North America, Wurl
Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
Erick Opeka – President and Chief Strategy Officer, Cineverse
Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
Jen Soch – Executive Director, Channel Solutions, GroupM
Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Ultimately, to achieve success with CTV advertising, streaming providers need viewership at scale. Based on new research, learn how Netflix has focused its “mid-tail” content investments to build a foundation for its new ad-supported tier’s success – and how other streaming providers can do the same.

Jonathan Hurd - Partner, Altman Solon

Earlier this week VideoNuze held its Connected TV Advertising PREVIEW: 2024 virtual, featuring 19 industry executives speaking on 5 different sessions. In today’s podcast Colin and I discuss some of the key market drivers and themes we consistently heard.

There are many reasons to be optimistic about CTV’s future growth, but also some challenges the industry faces. Across the sessions a theme we heard was that despite CTV’s rapid growth, it’s still relatively early in its evolution, with a lot of room for making CTV ads far more valuable than traditional TV’s 30-second format.

(Note all of the session videos will be posted to VideoNuze early next week for on-demand viewing)

Listen to the podcast to learn more (27 minutes, 11 seconds)

Browse all previous podcasts

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