Posts for 'Walmart Connect'

  • [VIDEO] Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable

    The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

    Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable
    In 2023 the vast majority of CTV ads will be bought with upper-funnel KPIs, as TV ad buyers seek to replace GRPs lost due to traditional TV’s decline and cord-cutting. With a $70 billion TV ad market in the U.S. alone, the shift from linear TV to CTV has lots of runway ahead. But more strategically significant are myriad initiatives that are transforming CTV into a full-funnel/lower-funnel channel. In an era when the importance of first-party data is rapidly increasing, engaging viewers on their TVs will soon become table stakes. In this session, learn how CTV is going to create a multibillion-dollar bonanza in shoppable TV, as well as new frontiers in content creation and personalization.

    Jenna Chen - Director, Strategy and Business Development, Partnerships, Walmart Connect
    Lindsay Pullins - Director, Ad Revenue Business Strategy, Partnerships, Roku
    Lance Wolder – Head of Strategy and Marketing, PadSquad
    Eric John - VP, Media Center, IAB (moderator)

     
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