Analysis for 'nScreenMedia'
Wednesday, May 28, 2014, 10:21 AM ET|Posted by Will Richmond
New research from nScreenMedia (my weekly podcast partner Colin Dixon's firm), has found that among pay-TV cord-cutters, 37% said they were "extremely happy and will never go back to pay-TV," with another 47% saying they're "pretty happy with the decision." Conversely, 8% said they were "pretty unhappy with the decision" and 9% "hate it and wish they had the service again."
The overwhelming lack of remorse suggests cord-cutters have been able to cobble together mostly adequate OTT substitutes to pay-TV.
Video Research Around the Web
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost
- YouTube is Responsible for 37% of All Mobile Internet Traffic Statista
- Netflix’s Cindy Holland Says Subscribers Watch an Average of Two Hours a Day Variety
- Hulu, YouTube Snare 3 Million Customers for Live TV Bloomberg
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too Mediapost
- Virtual MVPDs Account for Nearly 10% of Pay TV Subscriptions: BTIG Multichannel News
- ‘Netflix Only’ Still the Top Streaming Service Portfolio in the U.S. Multichannel News
- You'd happily share passwords for Netflix, HBO and more, despite risk CNET