Analysis for 'Skinny Bundles'
Thursday, March 16, 2017, 11:16 AM ET|Posted by Will Richmond
As of year-end 2016, 22% of the 100 million U.S. homes that subscribe to broadband did not also subscribe to a pay-TV service. That’s up from 9% of the 85 million U.S. homes that subscribed to broadband but did not also subscribe to a pay-TV service in 2011. Over the course of 2016 alone, the rate of broadband homes subscribing to pay-TV declined from 82% to 78%, resulting in 22 million broadband homes without pay-TV at the end of last year, compared with 8 million in 2011.
The data comes from a new report from The Diffusion Group, “Life Without Legacy Pay-TV: A Profile of U.S. Cord Cutters and Cord Nevers” that has just been published.
Companies: The Diffusion Group
Thursday, September 15, 2016, 11:53 AM ET|Posted by Will Richmond
New research from consulting firm Altman Vilandrie & Company highlights the major challenges that current and pending “skinny bundles” face. Skinny bundles - which are scaled down, customized and less expensive groups of TV networks - have become a hot industry topic, and are perceived as valuable in pulling cord-cutters and cord-nevers back into the pay-TV ecosystem.
But AV&Co.’s 7th annual consumer video survey, which is the most extensive research that I’ve seen yet into the prospects for skinny bundles, paints a picture of how narrow the opportunity may in fact be. VideoNuze readers know that I’ve been very skeptical of skinny bundles, whether from Sling TV, PlayStation Vue or soon Hulu and DirecTV Now. The AV&Co. research largely confirms my concerns (see here and here).
Companies: Altman Vilandrie
Video Research Around the Web
- IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year Tubefilter
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs Mediapost
- Live OTT Viewing Expected to Eclipse Broadcast TV in Five Years: Survey Multichannel News
- DVR dead, live TV dying among the young nScreenMedia
- Analyst Predicts Bleak Future for Traditional Media B&C
- SVOD Impact: Some Declines In Traditional TV Mediapost
- Netflix reaches 75% of US streaming service viewers, but YouTube is catching up TechCrunch
- Only 8% of college students don't have Netflix, and that's a great sign for the company's future Business Insider