Analysis for 'Millennials'

  • Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters

    New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation up. In all, millennials account for 43% of the cord-never population.

    No surprise, cordless millennials are focused on online video alternatives, saying they spend 65% of their time using these services. Conversely, Boomers said they spend just 36% of their time with online video services and 56% with linear TV. Millennials’ favorite services included YouTube, Netflix, Hulu and Amazon, with others including Crunchyroll, Twitch and Adult Swim also scoring highly.

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  • IBM Cloud Video - full banner - 4-24-17
  • Study: Just 18% of Millennials' Viewing Time is on Traditional Broadcast and Cable TV

    A new study from research firm SmithGeiger and Net2TV has found that just 18% of 18-34 year-olds’ video viewing time is now spent with traditional broadcast and cable TV. Fully 61% of their viewing has shifted to digital devices. For 35-44 year-olds, 27% of total video viewing is on traditional broadcast and cable TV. The data is the latest in a well-documented trend toward viewership fragmentation driven by OTT services and the proliferation of digital devices.

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  • IBM Cloud Video - full banner - 4-24-17
  • Study: Young Millennials Switching to Online Video

    There's more data this morning on how young millennials are switching from traditional TV to online video. Limelight Networks has released new survey data finding that approximately 60% of 18-25 year-olds report watching at least 4-7 hours of online video per week. The results contrast with all 18+ adults, where less than 40% said they watched at least 4-7 hours of online video per week.

    In addition, less than 20% of 18-25 year-olds said they watch just 1-2 hours of online video per week, whereas nearly 40% of all 18+ adults said they watch 1-2 ours of online video per week.

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  • VertaMedia - full banner - 4-3-17
  • comScore: Millennials Spend 1/3 of Their TV Time Watching On Digital Platforms

    Underscoring the dramatic shifts occurring in millennials' TV viewing behavior, a new survey from comScore has found that millennials (18-34 year-olds) now use digital platforms for 1/3 of the time they watch original TV programs. That's double the 16% of time 35-54 year-olds spend using digital platforms for TV program viewing, and triple the 10% of time for those over 55 years-old.

    For all 3 age groups, computers were the preferred digital platform by a significant margin - 19% for millennials, 10% for 35-54 year-olds and 6% for 55+. Smartphones and tablets trailed in single digits for all 3 groups. Just 55% of millennials said they "typically" watch TV programs on traditional TV, vs. 70% for 35-54 year-olds and 83% for 55+.

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  • Beachfront - full banner - 3-26-17
  • Survey: 72% of Millennials Use Free Video Streaming, 60% Use SVOD Services

    TiVo's 2013 Millennial Video Entertainment survey reveals that 72% of millennials use free video streaming sources like Hulu, YouTube and network TV sites, making these the most-used source for their video viewing. In second place, cited by 60%, were SVOD services like Netflix, Amazon Instant Video, Hulu Plus and HBO Go. Just behind SVOD is physical media, cited by 59%, followed by pay-TV in fourth place with 46%.

    Millennials' viewing sources differ dramatically vs. all other generations, where pay-TV was the most-used source (with 58%), followed by physical media (56%) and free streaming/SVOD tied for third place with 40%. For both millennials and all other generations, individual purchases, free downloads, antenna and other lagged much further back in usage.

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  • Beachfront - full banner - 3-26-17
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